Pankaj Anand
Marketing Head at Infinity Learn | Top 100 Digital Marketers 2023
💻
Stakeholder Engagement📣
Marketing🤝
Team Management✨
Brand Management📲
Digital Marketing
Hyderabad, India
I am Pankaj Anand, the Head of Marketing at Infinity Learn. With extensive experience in digital marketing, I have worked with top companies like Fliplearn and Aakash Educational Services. My skills include stakeholder engagement, marketing leadership, and B2B expertise. Excited to collaborate and achieve our goals together! #DigitalMarketingExpert #MarketingLeader #ElearningInnovator
Head of Marketing, Infinity Learn
June 2021 - Present
Hyderabad, Telangana, India
- Responsible for strategic planning and execution of digital and traditional marketing campaigns, including Google Ads, social media, content marketing, growth hacking, website and app strategy, brand building and management, creative, ATL/BTL, PR, event management, and research
- Led and delivered multiple projects and initiatives resulting in increased brand awareness, user acquisition, retention, and revenue
- Recognized as one of the top 100 digital marketers in 2023
- Led and delivered multiple projects and initiatives resulting in increased brand awareness, user acquisition, retention, and revenue
- Recognized as one of the top 100 digital marketers in 2023
Head of Marketing(Digital & Offline), Fliplearn-Edtech Startup
January 2019 - July 2022
Unknown
- Strategy and planning for Google Adwords, Facebook ads, Social Media, Display, Remarketing, YouTube
- Brand building campaigns, content marketing, creative management, website journey and content alignment, budgeting, innovative marketing
- Brand building campaigns, content marketing, creative management, website journey and content alignment, budgeting, innovative marketing
Head of Marketing(Digital & Offline), Aakash Educational Services Limited
August 2016 - December 2018
Delhi
- Handled strategy for brand building, digital marketing (Google Adwords, Display, Remarketing, Youtube, Social Media Marketing, Affiliate marketing, publishers, SEO, Content Marketing, APP Marketing, Website Management), traditional marketing (ATL-TV, Print, Outdoor, Radio, and BTL), research, PR, creative management, and content marketing
- Contributed to annual operating plan
- Contributed to annual operating plan
NATIONAL MARKETING LEAD, Zee Media Corporation Limited
July 2015 - July 2016
NOIDA
- Developed and led marketing initiatives for market penetration, brand imagery, market share, and ROI measurement
- Led ATL/BTL marketing activities, drove tie-ups and alliances, worked with leadership teams, motivated team members, executed growth tracks for increasing traffic and conversions, created long-term vision and plan for organic and paid marketing across channels and campaigns, and managed spends across Social Media and Influencer Marketing
- Led ATL/BTL marketing activities, drove tie-ups and alliances, worked with leadership teams, motivated team members, executed growth tracks for increasing traffic and conversions, created long-term vision and plan for organic and paid marketing across channels and campaigns, and managed spends across Social Media and Influencer Marketing
Sr Manager Brand, Zee Media Corporation Limited
July 2013 - June 2015
Noida
Sr Manager- Strategy & Brand, Dainik Jagran
July 2011 - June 2013
Asst Manager- Brand(National & International), Amira Foods
October 2010 - July 2011
Delhi
Dy Manager- MARCOM, Reliance Communications
December 2009 - October 2010
Asst. Brand Manager, India Infoline Ltd
June 2007 - December 2009
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Education
PG in Digital Marketing
2018 - 2018
MICA
MBA, Marketing
2005 - 2007
Welingkar Institute of Management
