Paresh Shrivastava
Data-driven growth marketer with 4 years' experience in growth marketing helping startups with user acquisition retention, monetization through data driven marketing strategies. 🚀🚀
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Facebook Ads
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Google Ads
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Paid Ads
📈
PPC Marketing
💌
Email Marketing
📊
Data Analysis
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Content Marketing
🎯
Growth Marketer
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Growth Hacking
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Mobile Marketing
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Growth Hacker
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Remote, New Delhi
Freelancer, Career Gap
November 2022 - Present
👉Took some time to take care of a family member, worked with small early stage projects, now looking for new opportunities.

Growth Marketing Manager, Vidyakul
October 2021 - October 2022
Noida
👉Led the monthly budget of 5-6 lakh in Google ads, increased ROI by 30% and decreased in CAC value by  50% through optimizing the acquisition to retention to sales conversion funnel.

👉Led the marketing and growth strategies along with managing a team of 6-8 people for a year, resulting in raising the next round of funding for the startup.

👉Helped in increasing organic installation & subscriber growth of 2-3 youtube channels by 20% through viral content ideas, SEO.

👉Coordinated with the Google Growth Manager team for scaling our google ads(YT, UAC, VideoUAC),resulted in a 3x increase in organic installation and a 2x increase in DAU.

👉Worked on the notification flow which increased our north star metric by 30%, hence increasing the sale by 7-8% on a weekly basis. 

👉Worked on website seo, and increased the app installation conversion from website by 100% on daily basis from 3 months.

👉Worked on WhatsApp campaign for attracting 200 new students in a free webinar.  
Freelance Growth Marketer, Bonfire Capital
June 2021 - August 2021
USA(Remote)
👉Designed a viral user acquisition strategy to onboard initial 1000 users, helped company in market research.

Digital Marketing Manager, Arachnomesh Technologies
March 2019 - May 2021
Noida
👉Led the marketing for the flagship product Channelier, generated 100 potential leads and increased ARR by 4X for the startup.

👉Launched India’s biggest online FMCG awards event and generated 100 potential nominees for the award.
Software Developer, Multiple Companies
August 2015 - August 2017
👉Worked 2.5 years as a software developer in android  and web in a service-based startups and delivered apps for India and USA based clients.
Education
GrowthX Alum
Bengaluru(Remote)
👉Participated in the GrowthX second cohort on October 2020 for 8 weeks.

👉Participated in building the growth plan for a project for Rephrase.ai, which consist of acquisition, retention, engagement, and monetization strategies.

Udacity Digital Marketing Nanodegree Certification
👉Link to the certification
https://drive.google.com/file/d/146p0-c22jEBaigPj5qYyFYHYkVAn6SXj/view

👉Link to the project portfolio
https://drive.google.com/file/d/1RO98x8HzMTuglV2fr6MTYGwI6g2yL-b8/view
Jaypee Institute of Information Technology
2010 - 2014
Noida
👉Course-Bachelor of Technology in Information  Technology(4 year Course).

👉Studied computer science and IT, along with problem solving, HCI.
 
👉Participated in various hackathon. 

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