When John Jacobs approached us to create something exciting for their upcoming "Turban Edit Collection," we knew right away that blending music with cultural relevance was the way to go.
As we considered potential collaborators, Prabhdeep emerged as the standout choice—both for us and the community.
During initial talks with his manager about creating a reel, I was struck by the budget. In a moment of inspiration, I joked that we could produce an entire music video with that budget—and then, we did!
My Contribution: Executive Producer & Creative Director.
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THE COVERAGE? UNREAL!
In addition to collaborating with the artist and featuring prominently in the music video, John Jacobs leveraged the video as a key campaign asset. The organic reach exceeded all expectations, turning it into a high-performing piece of content.
We garnered organic PR and reach from major platforms like Rolling Stone, Elle, The Hard Copy, Spotify, Apple Music, YouTube, and YouTube Music.
Beyond sponsoring the front pages of all major newspapers in Punjab, we also received organic coverage in over eight Punjab-based newspapers.
As a testament to the campaign's success, we're currently featured as Prabhdeep's profile picture on both Spotify and Apple Music.
