Lollapalooza isn’t just any music festival—it's a global icon at the forefront of pop culture, renowned for its sheer scale and electrifying energy. With its debut in India, this colossal festival was expanding its reach to its 8th country, joining a prestigious roster of 7 other nations where it reigns supreme.
Our mission was to build the hype and convey the festival’s immense significance to the people of India to ramp up ticket sales. To achieve this, we decided to focus on what makes Lollapalooza truly iconic. Through our video, we teased the audience at the scale of the event while capturing the essence of Lolla and bringing its unparalleled excitement to the forefront.
