WHY AM I PUTTING A REEL IN MY FOLIO?
As someone who has always aspired to be a creator and harbored an almost obsessive
interest in analyzing social media, I've learned one crucial thing: brands often partner with
creators to leverage their reach but then dictate how the creators should produce their
content. This approach simply doesn’t work.
When John Jacobs asked us to bring a creator on board for their "Stay Seen" campaign, we knew the right way forward. The key? Find the right creator and truly listen to them from that point onward.
As someone who has always aspired to be a creator and harbored an almost obsessive
interest in analyzing social media, I've learned one crucial thing: brands often partner with
creators to leverage their reach but then dictate how the creators should produce their
content. This approach simply doesn’t work.
When John Jacobs asked us to bring a creator on board for their "Stay Seen" campaign, we knew the right way forward. The key? Find the right creator and truly listen to them from that point onward.
The result? (Check Reel)
My Contribution: Creative Director.
IT WASN’T JUST LUCK!
What we achieved with Satvik wasn't just luck—it was the result of proven strategies, previously implemented during Flipkart's Big Billion Day sale in 2022, which was featured by Mad Over Marketing.
We collaborated with creators like Tanmay Bhatt, Dharna Durga, Nirmal Pillai, Chandni Bhabdha, Rahul Dua, and Khushaal Pawar.
I had the privilege of serving as the Creative Director on this campaign, working alongside Ashish Shakya, the standup comedian and writer (formerly of AIB).
The influencer leg of the campaign organically reached 5 million people through just six creators.
Insta Reels with:
Tanmany - https://www.instagram.com/reel/Ci2abuIjvTm/
Chandni - https://www.instagram.com/reel/Cix0FZbg0uZ/
Nirmal - https://www.instagram.com/reel/CivAgqrLiaL/
Dhanrna - https://www.instagram.com/reel/Cp7gDBoMbGH/
