Parth Gupta
I am a Creative Storyteller with 4+ years of copywriting expertise. I have worked with upGrad and Pidilite, handling diverse marketing campaigns and developing compelling content.
💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing✍️
Copywriting🤳
Content Creation
Mumbai, India
Passionate creative writer with 4+ years of copywriting expertise. I specialize in crafting engaging narratives for websites, social media, and digital platforms, fostering meaningful reader engagement. Worked with brands like upGrad, Pidilite, LS Digital, and White Hat Jr/Byjus Future School. #CreativeWriter #CopywritingExpert #DigitalStoryteller
Senior Creative Associate, upGrad
October 2023 - Present
Mumbai
- Crafting compelling copy for diverse marketing channels
- Developing content for social media to drive user interaction
- Currently handling the Shark Tank campaign across all the channels
- Developing content for social media to drive user interaction
- Currently handling the Shark Tank campaign across all the channels
E-com Content/Copywriter, Pidilite
June 2023 - September 2023
- Collaborated with peers to develop innovative strategies to improve customer service and efficiency
- Worked closely with stakeholders to define website requirements, integrating compelling copy that resonates with the target audience and supports overall brand messaging
- Employed data-driven approaches to measure the impact of implemented changes, collecting and analyzing user feedback to drive continuous improvements in both customer service and website functionality
- Worked closely with stakeholders to define website requirements, integrating compelling copy that resonates with the target audience and supports overall brand messaging
- Employed data-driven approaches to measure the impact of implemented changes, collecting and analyzing user feedback to drive continuous improvements in both customer service and website functionality
Senior Social Media/Copywriter, LS Digital
June 2022 - December 2022
- Developed and designed various Social Media Strategies, infusing persuasive copywriting elements to resonate with the audience
- Worked with brands like Heartfulness, Tata Indicash, d2h, Canon, and Casio, etc
- Created and executed strategies to grow followers and engagement on various social media platforms
- Utilized social media platforms as a dynamic channel to engage with customers, gathering their feedback and insights to develop customer service enhancement strategies
- Worked with brands like Heartfulness, Tata Indicash, d2h, Canon, and Casio, etc
- Created and executed strategies to grow followers and engagement on various social media platforms
- Utilized social media platforms as a dynamic channel to engage with customers, gathering their feedback and insights to develop customer service enhancement strategies
Social Media/ORM Executive, White Hat Jr/ Byjus Future School
October 2020 - April 2022
- Managed the company's social media accounts, including Twitter, Facebook, Instagram, and YouTube, meticulously curating content with strategic copywriting to maintain brand consistency
- Oversaw social media accounts, ensuring brand consistency and engaging customer experiences, leveraging tools like Sprinklr and Zendesk
- Oversaw social media accounts, ensuring brand consistency and engaging customer experiences, leveraging tools like Sprinklr and Zendesk
Internship/Management Trainee, Crystal Hues
June 2019 - August 2019
- Developed and executed comprehensive social media content calendars, strategically planning and scheduling posts across platforms with persuasive copywriting to maintain a consistent brand presence and deliver valuable information to the audience
- Collaborated with the design team to create visually appealing graphics, videos, and infographics, elevating the quality of social media content and maximizing user engagement
- Collaborated with the design team to create visually appealing graphics, videos, and infographics, elevating the quality of social media content and maximizing user engagement
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Education
Workshop of Film Appreciation
2018
FTII
Certificate in International Film Appreciation
Master in Advertising and Marketing Management
2018 - 2020
Amity University
Bachelors in Arts
2015 - 2018
St Wilfred PG College
Major in English Literature, History, and Geography