- Handling Ad Sales Planning and strategy for Regional Network channels worth portfolio of 400+ crs from 14 regional channels
- Strategies the AOP for the year & ensure the set revenue target are achieved at the end of the financial year
- Driving the channel revenue through pricing, setting benchmarks, inventory management & closure of annual deals of clients
- Formalizing & manage the channel Rate card of new shows based on AOP plan
- Strategies on incremental revenue apart from traditional inventory sales i
- e non-FCT components example Brand Integration, Aston Bands, Vignettes
- Work cross-functionally with marketing, sales and finance departments
- Managing team members of 2+ to meet project tasks and expectations
- Create detail reports on project progress for senior management review
- Establish effective communication channels between different departments within the organization
- Analyze business performance data and forecasted business results for upper management
- Use data and analytics to diagnose trends and link to business performance outcomes
- Managing a team of 3 members by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance
- Recruited and trained new employees to meet job requirements
- Collaborate with cross-functional team members to build and execute development plans
- Perform financial analysis to inform discussions with partners and make strategic decisions
- Work with cross-functional teams to achieve goals

- Responsible for television media investment of regional cluster worth 640 crs annually for the biggest client 'Unilever'
- Led the development and execution of integrated media plans, resulting in an increase in brand awareness of brands
- Oversaw media buying negotiations, optimizing budget allocation and achieving a 7
- 5% reduction in overall costs
- Implemented data-driven strategies, analyzing campaign performance to refine targeting and messaging
- Collaborated with cross-functional teams to align media strategies with overall marketing objectives
- Conducted market research and competitor analysis to stay abreast of industry trends
- Coordinate with Auditors during media audit
- Maintain strong internal and external relationship with relevant stakeholders to ensure the smooth flow of work within the system as well outside the system
- Implemented systems for tracking campaign progress
- Developed and presented new ideas and conceptualized new approaches and solutions
- Motivated team members of 4 people to consistently achieve or exceed performance expectations

- Defined & implemented sales strategies for accomplishment of advertisement sales targets

- Involved in media buying & implementation for major clients like Mcfills Enterprises, Gujarat Tea Processors & Packagers (Good Morning & WaghBakri Tea), Balaji Wafers, Birla VXL etc

- Worked on major clients like Bharti Cellular – Airtel, Asian Paints, Beiersdorf India Ltd
- , Philips India, Pillsbury, Mattel Toys, Virgin Records and Parle Agro Pvt Ltd