- Leading initiatives to enhance merchant branding & executing comprehensive marketing campaigns, driving brand visibility and engagement
- Formulating Go-To-Market (GTM) strategies, area-wise & segment-wise market penetration & planning marketing activities for increasing sales
- Ensuring alignment of marketing plans and programs with field sales team’s needs and marketing initiatives in order to achieve maximum visibility in the market
- Appointing/ onboarding new channel partners across India to increase the business; implementing monitoring of network through a network dashboard
- Introducing successful sales techniques/ strategies/ tactics using customer and market feedback; accomplishing and exceeding volume and profit goals by nurturing partnerships with existing customers
- Steering efforts towards expanding channel business by sourcing new partners and maintained efficient business relationships with existing partners to enhance profitability of business operations
- Administering product marketing activities including product enhancements, competitive analysis & market forecast
- Managing end-to-end planning and execution of incentive programs, driving increased transactions & customer engagement
- Driving the acquisition of new brands for sampling and monetization, optimizing website properties for enhanced customer experiences
- Negotiating & implementing Mobile Wallet integration onto the Payment Gateway, ensuring seamless and secure transactions for customers
- Activating and managing strategic Movie Partnerships with Production Houses and Agencies to enhance the brand reach

- Fostered company growth through the procurement of new associations and partnerships, thus expanding the network
- Administered client relationships for Gift Cards, with a focus on both acquisition and retention
- Executed marketing plans for key occasions such as Rakhi, Diwali, and Valentine's Day
- Mapped needs of new brands/clients & generate business from them
- Facilitated the acquisition of new brands for sampling, utilizing both barter and monetary agreements
- Spearheaded API integration efforts for partner collaboration and onboarded Mobile Wallet integration onto the Payment Gateway
- Managed Movie Partnerships with Production Houses and Agencies, activating and overseeing collaborations
- Generated revenue through the sale of marketing space on the Website, App, and M-Web