Pinaki Chakraborty
SEO Product Owner @ Victoria’s Secret | Ex - Angel One | ACKO | Schneider Electric | Myntra - MICA
💻
SEO Copywriting💻
Product Development💡
Content Strategy💻
Digital Product Development✨
Google Analytics Specialist
Bangalore, India
Passionate marketer with 13 years experience in SEO, digital marketing, and content strategy. Worked with top brands like Victoria's Secret, Angel One, and Schneider Electric. Skilled in SEO audits, off-page SEO, and SEO copywriting. #DigitalMarketingExpert #SEOProfessional #ContentStrategist
Sr Product Owner - Organic Growth (SEO & Content), Victoria’s Secret & Co.
December 2023 - Present
Bengaluru, Karnataka, India
- Defined and driving a 2 years Technical SEO Roadmap
- Ensuring smooth deliveries of SEO projects
- Leading a team of stellar SEO PM and Sr
- Product manager
- Responsible to drive more than 60% growth in organic traffic YoY along with contributing $18 Mn annualised revenue to the platform
- Ensuring smooth deliveries of SEO projects
- Leading a team of stellar SEO PM and Sr
- Product manager
- Responsible to drive more than 60% growth in organic traffic YoY along with contributing $18 Mn annualised revenue to the platform
VP- Head Organic Growth and Content, Angel One
July 2023 - December 2023
Bengaluru, Karnataka, India
Head - SEO & Content, Acko
April 2022 - June 2023
Bengaluru, Karnataka, India
- Leading SEO and Content strategy for ACKO insurance verticals (auto, health, travel and life) and AckoDrive
General Manager - Digital Marketing & Analytics - Global Marketing, Schneider Electric
April 2021 - June 2022
Bengaluru, Karnataka, India
- Taking Digital Customer experience to new levels across countries and leading the search transformation across Schneider Electric being part of the Global team
- Leading a team of 35 website owners across countries and responsible for stakeholder management across multiple teams to align for having the best customer experience per our competition
- Part of the Global Marketing Team working closely with 50 countries to solve customer experience through various mediums such as SEO, SEM, Content Marketing (Blog), Digital PR, Blog, Lead Nurture, SMA, CRM etc
- Leading a team of 35 website owners across countries and responsible for stakeholder management across multiple teams to align for having the best customer experience per our competition
- Part of the Global Marketing Team working closely with 50 countries to solve customer experience through various mediums such as SEO, SEM, Content Marketing (Blog), Digital PR, Blog, Lead Nurture, SMA, CRM etc
AGM - Customer Search (SEO/SEM) & Analytics - Global Marketing, Schneider Electric
February 2020 - April 2021
Bengaluru, Karnataka, India
- Taking ‘Search’ (SEO/SEM) and Search experience to new levels across countries and leading the Search and digital transformation across Schneider Electric
Sr. Manager Digital Marketing, SOLV
August 2019 - January 2020
Bengaluru Area, India
- Focusing on growth through Digital initiatives
- Building one of the most trusted B2B platform for accelerating growth of SMEs
- Building one of the most trusted B2B platform for accelerating growth of SMEs
Head SEO & Head new category marketing (social & programmatic), Myntra
March 2018 - August 2019
Bengaluru, Karnataka, India
- Lead all inbound marketing efforts including SEO and content to drive new user acquisitions
- Lead category campaigns with objectives around brand salience, category salience, performance marketing including designing a holistic media mix plan, cohorts analysis, measurement and delivering better ROIs
- Lead category campaigns with objectives around brand salience, category salience, performance marketing including designing a holistic media mix plan, cohorts analysis, measurement and delivering better ROIs
Head of SEO, Myntra
August 2016 - March 2018
Bengaluru, Karnataka, India
- Heading the Inbound strategy ( SEO, analytics & content ) for Myntra
- com
- Played a pivotal part in implementing PWA and AMP across M-web platform
- Serve as an SEO evangelist for exec presentations, product meetups, to ensure "SEO First" mantra
- com
- Played a pivotal part in implementing PWA and AMP across M-web platform
- Serve as an SEO evangelist for exec presentations, product meetups, to ensure "SEO First" mantra
Group Manager - Digital Marketing (SEO), Simplilearn
April 2015 - August 2016
Bengaluru Area, India
- Leading the inbound marketing team of 10 people for strategising and implementation of content marketing ideas, SEO, social media marketing
- Defining SEO goals and plans for the business
- Responsible for increasing the organic traffic and eventually business by almost 180% within last 12 months making organic as the 2nd best channel in terms of leads & revenue
- Defining SEO goals and plans for the business
- Responsible for increasing the organic traffic and eventually business by almost 180% within last 12 months making organic as the 2nd best channel in terms of leads & revenue
Assistant Manager Marketing - Digital, The Walt Disney Company
September 2014 - December 2014
- Spearheading social media campaigns for Bindass (Strategy as well as Execution)
- Successfully executed the Youtube Engagement Ads campaign for Halla Bol TV series with more than 18% view Rate
- Was a Key Stakeholder for developing and launching the Bindass BPlay android App and driving app installs through various CPD campaigns across FB and Google
- Implemented proprietary web analytics tool on Disney
- in revamped website & Bindass
- com
- Liasing with Vendors for execution of social media activities successfully with maximum engagement
- Liasing with Youtube and FB for occasion specific campaigns
- Handling all the SEO (Search engine optimization) activities for the verticals right from On Page to Link earning and implementation of Google Analytics as well measuring and reporting for insights
- Successfully executed the Youtube Engagement Ads campaign for Halla Bol TV series with more than 18% view Rate
- Was a Key Stakeholder for developing and launching the Bindass BPlay android App and driving app installs through various CPD campaigns across FB and Google
- Implemented proprietary web analytics tool on Disney
- in revamped website & Bindass
- com
- Liasing with Vendors for execution of social media activities successfully with maximum engagement
- Liasing with Youtube and FB for occasion specific campaigns
- Handling all the SEO (Search engine optimization) activities for the verticals right from On Page to Link earning and implementation of Google Analytics as well measuring and reporting for insights
Online Marketing Manager - SEO, Hungama
January 2012 - September 2014
- Website Audit, Product analysis, Flow Analysis, Web analyst, Google analytics, Webtrends, Competition analysis SMM Planning, Managing Youtube Channel Partner Profiles for Hungama accounts
AM Digital Marketing, Cox and Kings - Ezeego1
June 2011 - January 2012
- Managing and planning Online Marketing Initiatives, SEO, Wireframes, Product Management, SMO initiatives, Technical Audit - SEO
- Managing the knowledge base of site behaviors and metrics by using web analytics to optimize the site sales conversion though the testing and implementation of personalization and site modifications
- Implemented web metrics application to monitor and improve results of web sites
- Managing the knowledge base of site behaviors and metrics by using web analytics to optimize the site sales conversion though the testing and implementation of personalization and site modifications
- Implemented web metrics application to monitor and improve results of web sites
Search Engine Optimization Manager, Dentsu Webchutney
July 2009 - June 2011
- Client Facing Manager for all SEO activities
- Taking care of existing business, increasing monthly revenue by defining & implementing strategies
- Attending meetings, con-calls, preparing MOM followed by smooth execution of work & deliverables
- Taking care of existing business, increasing monthly revenue by defining & implementing strategies
- Attending meetings, con-calls, preparing MOM followed by smooth execution of work & deliverables
Search Marketing Analyst, Exa
January 2008 - July 2009
- Evaluated and tested existing site's content and layout
- Market research / searching habits of keywords for australian markets
- Created competition analysis reports
- Analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns
- Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords
- Market research / searching habits of keywords for australian markets
- Created competition analysis reports
- Analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns
- Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords
Build your resume
Education
BE, Computer Science
University of Mumbai
Post graduate program, Marketing
2017 - 2018