Piyush Talreja on SuperStuff.ai

Piyush Talreja

Senior Marketing Executive ✨ Budding digital marketer, worked across 5 diverse industries 🌟

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Digital Marketing

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Social Media Marketing

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Marketing Campaign Management

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Social Media Strategy

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Brand Strategy

Mumbai, India

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2.5 years as a hands-on digital marketer & more 💫

About Me

Hi! I'm Piyush, a marketing executive, with strong experiences across banking, FMCG & retail industries 🚀

My superpower?

Social Content & Campaign Management 🎯

My skills?

Click Here 👇

When I'm not knee-deep in data for my clients, you can catch me choreographing dance routines 🕺🏻

MSD - Global Pharmaceutical Industry✨

Brief
To push mothers to get their daughters vaccinated against HPV to prevent cervical cancer in the future👉

Execution
Launched a campaign with the communication #VaccinationForDaughters & executing an integrated campaign to achieve the communication objective💯

Brief
Encouraging women, especially aged 25-35, to get HPV vaccination by addressing their concerns👉

Execution
Created a content series featuring vaccinated influencers & gynaecologists addressing questions about HPV vaccination's efficacy, side effects & importance 💯

Kotak811 - Fintech Neo Bank 🏦

Brief
To educate individuals on optimizing their time for more productive use by completing their banking tasks quickly.

Execution
Launched
#SamayKoSahiKaamPeLagao (#PutTimeToBetterUse) campaign with stand-up comedians Samay Raina &Tanmay Bhat, showcasing the benefits of digital banking

Crisis Management

The campaign had to be taken down as it faced severe backlash by political influencers & it was covered by major news channels

Plan of Action

Tracked & addressed negative comments within 15 minutes, flagging adverse events & promptly addressing customer concerns.

Result

Brief
Highlight positive company culture and employee experiences to attract talent 🏢

Execution
Implemented employer branding initiatives, including "My Kotak Corner" displaying employees' favorite office spots and "Bankers Beyond Banking" featuring their lives beyond work

Britannia Industries - India's Leading FMCG Brand 🍞

Brief
Build engagement and hype for the launch of its Rusk variant on Instagram

Execution
Started a tea fan page, now on the hunt for its missing partner: Rusk (since Rusk doesn't have its own fan base and is always paired with tea)