- Spearheading the three membered analytics team for Studio-X for India and SouthWest Asia
- Ensuring deliverables across multiple projects under The Coca-Cola Company are in sync with the client’s expectations
- Working with internal stakeholders for creation of an automated dashboard to help external stakeholders (CXOs,Top Management from TCCC) visualize campaign(s) analytics in a consolidated format

- Worked with the business intelligence team and the tech team to automate major processes that will help in taking better strategic decisions, which resulted in better business decisions and controlled the ROAS overtime
- Led the Mark-tech automation(s) within the firm with respect to multiple daily, weekly, monthly reports catering to solve various pain points in monitoring the daily performance
- Handled the affiliate marketing campaigns for all the three brands under FS Life (FableStreet, March and Pinkfort), maintaining a healthy ROAs of 8-10
- Simultaneously, looking for further options to grow the presence of the brand in networks via partnerships
- Used different analytical tools in Shopify, GA & Mo-Engage in order to draw insights on marketing campaigns and help the internal stakeholder in upselling and cross-selling
- Played a pro-active role in the launch of celebrity brand campaigns, led the market research and data analysis to find the right TG for the campaigns
- This resulted in increased brand awareness and high organic search volume
- Lastly, wore the hat of a generalist within the marketing team to take up ownership of different problem statements on a day to day basis, working closely with business team(s), tech team and product team

- Worked in the APAC-Client Servicing and Performance Marketing pod, part of SEA-team, catering to 17 clients based out of SG&HK
- Analyzed, structured and solved selected business problems with respect to campaign delivery in South East Asia across Programmatic and Affiliate - Networks
- Worked with large clients, market leader in retail, e-commerce, fin-tech & logistics and helped them strategize their end goals in order to maximize our targets, in accordance with multiple internal stakeholders
- Was responsible for maintaining a mastersheet of weekly revenue and margin reporting for all the accounts operating under the SEA region; necessary for planning smoothly on strategic OKRs and future upselling & cross-selling
- Catered and maintained the performance portfolio of a few major crypto players based out of Singapore
- Helped in the overall process of keeping a steady QoQ growth; For SG&HK pod, closed Q2 with 146%, Q3 with 138% & Q4 with 200% achievement
- Worked with various MMP partners like Appsflyer, Branch, Adjust and Firebase