Piyush Nichat
Need a brand that stands out? I specialize in crafting unique brand identities through strategic storytelling and content creation.
đź’»
Brand Communicationđź’ˇ
Branding Strategyđź’ˇ
Content Strategy✨
Brand Management✍️
Copywriting
India
Experienced content strategist with a passion for crafting data-driven strategies and optimizing user experiences. I bring 7+ years of expertise working with popular companies in SaaS, FMCG, Heavy Machinery, Hospitality, and Finance industries. Skilled in brand communication, B2B/B2C content marketing, and go-to-market strategies. #ContentStrategy #MarketingExpert #BrandCommunication
Brand Consultant, Independent Consulting
March 2024 - Present
Nagpur
Senior Copywriter, Silvermine Group
August 2022 - February 2024
Remote
- A multinational IT cloud based SAAS organization with offices in LA, United States and Bengaluru, India - A parent company of eForm2290 - America's Most Trusted HVUT e-filing platform
- Content Strategy & Implementation •Strategizing the monthly content calendar of eForm2290, Social Media Copywriting •Planning, ideating and writing the Video Scripts & Screenplays for Google and Facebook ad videos, Quality check and stakeholder management for SEO blog writing, with external agency •Elevated Ad Copywriting for Google Ads and Facebook ads (including display & banner ads) to drive targeted audience engagement •Crafted curated content in harmony with the organization's go-to-market strategy, playing a pivotal role in meeting revenue goals across various teams
- Branded Content •Facilitating the creation of Brand Mascot, a dog named eForm Eddie •Creation of back story of eForm Eddie and conceptualizing Eddie's tone & voice Employer Branding •Planning and creating content for the Linkedin page of Silvermine Group (Added 6720 new followers within 365 days)
- Content Strategy & Implementation •Strategizing the monthly content calendar of eForm2290, Social Media Copywriting •Planning, ideating and writing the Video Scripts & Screenplays for Google and Facebook ad videos, Quality check and stakeholder management for SEO blog writing, with external agency •Elevated Ad Copywriting for Google Ads and Facebook ads (including display & banner ads) to drive targeted audience engagement •Crafted curated content in harmony with the organization's go-to-market strategy, playing a pivotal role in meeting revenue goals across various teams
- Branded Content •Facilitating the creation of Brand Mascot, a dog named eForm Eddie •Creation of back story of eForm Eddie and conceptualizing Eddie's tone & voice Employer Branding •Planning and creating content for the Linkedin page of Silvermine Group (Added 6720 new followers within 365 days)
Brand Consultant, Freelance
March 2022 - July 2022
Remote
- Consulting to Gramya Ventures & Hardoli Farms • Conducted the insight analysis for the Hardoli Farms & Gramya Ventures brand, to understand the consumer behaviour and design communication style • Faciltated the brand discovery sessions for the founders
Copywriter, Litmus Branding
January 2021 - January 2022
Ahmedabad, IN
- Ahmedabad based 360 degree advertising and communication agency •Lead Copywriter for Mitsubishi Heavy Industries, QED Capital & Bondzil accounts •Working with cross-functional teams to deliver high-quality content to drive revenue for clients •Copywriting for Facebook, Instagram and Google Ads generating the B2B leads for Mitsubishi Heavy Industries for the sell of Diesel Engines •Blog-writing for Mitsubishi Heavy Industries Linkedin Account •Writing brand videos, scripts and screenplays for different clients •Writing web-copy/UX-UI copy for different clients
Fellow | Consultant, Tranforming India Initiative
June 2018 - July 2019
Hyderabad | Pune
- Access Livelihoods Group's Flagship Fellowship — Wroked with farmer collectives (Co-operatives), explored grassroots dynamics, focusing on on-ground marketing campaigns for cooperative dairies in rural India
- •Anchored a Women Entrepreneurship Program backed by the United Nations Development Program in Maval, Pune, facilitating communication for the outreach program
- •Successfully led the launch and offline marketing campaigns for the Creyo Milk Brand of Maval Dairy
- •Anchored a Women Entrepreneurship Program backed by the United Nations Development Program in Maval, Pune, facilitating communication for the outreach program
- •Successfully led the launch and offline marketing campaigns for the Creyo Milk Brand of Maval Dairy
Content Writer and Strategist, 4 Square Mediatech
September 2016 - May 2018
Amravati
- A creative agency based out of Amravati, Maharashtra working with the clients in Tier 2 & Tier 3 cities
- •Crafted compelling screenplays and dialogues for ads, servicing clients includingAmruta Chicken, COABARC, Nanda Sarees, Dreams Park Real Estate
- •Produced articles for print and social media campaigns across diverse sectors, and scripted radio advertisements for Dreamspark Real Estate
- •Crafted compelling screenplays and dialogues for ads, servicing clients includingAmruta Chicken, COABARC, Nanda Sarees, Dreams Park Real Estate
- •Produced articles for print and social media campaigns across diverse sectors, and scripted radio advertisements for Dreamspark Real Estate
Build your resume
Education
Advanced Certification in Brand Management
2022 - 2023
Remote
Five-month flagship program offered by Mudra Institute of Communication, Ahmedabad and upGrad, with a dynamic curriculum that is adapted to suit the changing needs of the industry.
Master of Arts in Economics
2019 - 2021
Pune, IN
CGPA- 8.75
Bachelor of Business Management
2013 - 2016
Pune, IN
CGPA: 7.3