Pooja Motwani
I am a seasoned marketing leader with experience in FMCG, Media & Entertainment, and BFSI consumer brands. I have worked as Vice President of Marketing at HSBC and Assistant Vice President of Marketing at HDF Bank.
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Leadership💡
Branding Strategy📣
Marketing
Mumbai, India
Experienced marketing leader specializing in brand building & digital media. Worked with HSBC, HDFC Bank, and Publicis. Skilled in integrated marketing planning, customer lifecycle marketing, and social media analytics. #MarketingExpert #BrandBuilder #DigitalInnovator
Vice President, Marketing, HSBC
August 2023 - Present
Mumbai, India
- Collaborating with Global Product & Marketing teams to manage business-aligned Go-To-Market strategies for the Commercial Banking portfolio in the Indian market
- Leading the Martech initiative, driving data-driven campaigns delivering maximum business impact; Strategic planning of Annual Operating Plans (AOPs) and budgeting
- Achieved a remarkable increase in New Credit Card activations from 38% to 61% in Q1'24 by leveraging a tactical communication strategy, retargeting, and a data-driven approach
- Leading the Martech initiative, driving data-driven campaigns delivering maximum business impact; Strategic planning of Annual Operating Plans (AOPs) and budgeting
- Achieved a remarkable increase in New Credit Card activations from 38% to 61% in Q1'24 by leveraging a tactical communication strategy, retargeting, and a data-driven approach
Social Media Lead, Digital Marketing, HDFC Bank
April 2019 - July 2023
- Led the social media, digital communication, influencer & content marketing strategies, and launched innovative digital assets to drive product and brand marketing campaigns
- Developed HDFC Bank’s brand identity, including brand strategy & positioning, digital brand guidelines, and visual design language, while creating platform-focused communication strategies, by mapping consumer, competitor analysis, research, and external benchmarking
- Achieved noteworthy results on brand metrics: 16% jump in brand awareness; increased organic growth on social platforms: 7x followers on Instagram & LinkedIn, 5x on YouTube
- Launched digital-first campaigns - Festive Treats, Mooh Bandh Rakho, Millennia Cards, and Hum Haar Nahin Maanenge, winning 19 Gold & 11 Silver awards to date
- Developed HDFC Bank’s brand identity, including brand strategy & positioning, digital brand guidelines, and visual design language, while creating platform-focused communication strategies, by mapping consumer, competitor analysis, research, and external benchmarking
- Achieved noteworthy results on brand metrics: 16% jump in brand awareness; increased organic growth on social platforms: 7x followers on Instagram & LinkedIn, 5x on YouTube
- Launched digital-first campaigns - Festive Treats, Mooh Bandh Rakho, Millennia Cards, and Hum Haar Nahin Maanenge, winning 19 Gold & 11 Silver awards to date
Assistant Vice President, Marketing, HDFC Bank
April 2019 - July 2023
- Launched HDFC Bank MyBusiness - a platform for MSMEs by developing the brand strategy, value proposition, and executing the Go-To-Market strategy
- Impact: 150K Visits in 3 weeks, 7% increase in conversion, 2
- 7% lift in Brand Lift Study
- Developed and executed cross-channel customer acquisition strategies via owned and paid media, and strategic partnerships for a direct-to-consumer (D2C) Payment app
- Contributed to competitive analysis, consumer research, product planning, and product positioning for a direct-to-consumer (D2C) FinTech app
- Driving purchase intent, product adoption, and retention, across the sales funnel via performance marketing, organic channels, and ATL-BTL marketing strategies for Assets & Cards
- Impact: 150K Visits in 3 weeks, 7% increase in conversion, 2
- 7% lift in Brand Lift Study
- Developed and executed cross-channel customer acquisition strategies via owned and paid media, and strategic partnerships for a direct-to-consumer (D2C) Payment app
- Contributed to competitive analysis, consumer research, product planning, and product positioning for a direct-to-consumer (D2C) FinTech app
- Driving purchase intent, product adoption, and retention, across the sales funnel via performance marketing, organic channels, and ATL-BTL marketing strategies for Assets & Cards
Brand Services Partner, Publicis
May 2018 - March 2019
- Utilized market research and consumer insights to build strategic plans, develop and execute GTM strategies, and led digital brand campaigns - Lakmé, MX Player, & more
Management Supervisor, Ogilvy
September 2011 - April 2018
- Led the strategic transformation of Unilever’s Bru coffee brand by designing the brand architecture, positioning, and strategies, driving market research for existing and new product launches, and conceptualizing integrated marketing campaigns
- Led the integrated marketing campaigns for Tata Salt - consumer research, brand strategy development, and digital marketing campaigns via content, affiliate, and influencer marketing
- Conceptualized and implemented digital marketing campaigns for Godrej HIT, Tata Sky & Tata Sampann using social media, content & influencer marketing, and media innovations
- Delivered award-winning campaigns - Tata Salt & Indian Olympics #NamakKeWaastey, Godrej HIT Platelet Donation #SuperHitPlateletDonor, Bru Gold, Bru Instant (Effie India)
- Led the integrated marketing campaigns for Tata Salt - consumer research, brand strategy development, and digital marketing campaigns via content, affiliate, and influencer marketing
- Conceptualized and implemented digital marketing campaigns for Godrej HIT, Tata Sky & Tata Sampann using social media, content & influencer marketing, and media innovations
- Delivered award-winning campaigns - Tata Salt & Indian Olympics #NamakKeWaastey, Godrej HIT Platelet Donation #SuperHitPlateletDonor, Bru Gold, Bru Instant (Effie India)
Brand Associate, Leo Burnett
August 2009 - August 2011
- Contributed to the strategy, planning, and execution of award-winning integrated marketing campaigns for Tide, resulting in a Cannes Silver
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Education
Certificate in Product Management
2021
Certificate in Digital Marketing Communication & Analytics
2019
MBA in Marketing
2009
University of Mumbai
Masters in Commerce & Management
2006
University of Mumbai
Bachelors in Commerce & Accounting
2004
University of Mumbai
