Prateek kelkar
I am a Manager - Digital Marketing with over 9 years of experience. Currently building vivo India | Ex- Deltatech Gaming (Adda52.com)
📲
Digital Marketing✨
Brand Management🤳
Influencer Marketing
Delhi, India
I have over 9 years of experience in Brand Marketing, Influencer Marketing, and Digital Marketing. I specialize in developing effective strategies and marketing campaigns for brands, targeting specific audiences through influencers, content, and brand strategies. I have worked with popular companies such as vivo India, ADDA52, and One Impression. #DigitalMarketingExpert #InfluencerMarketingPro #BrandStrategist
Manager - Digital Marketing, vivo India
January 2023 - Present
Janakpuri, New Delhi-58
- Lead the new launches for X, Y and V series via multiple channels- Brand tie ups, display campaigns & influencer marketing
- Responsible for end-to-end marketing campaigns
- Analyzing data and building monthly & annual reports
- Collaborating with internal teams to develop marketing ideas & campaign briefs
- Ideations and execution for the brand campaigns with coordination with GTM, CMT and multiple agency partners
- Responsible for end-to-end marketing campaigns
- Analyzing data and building monthly & annual reports
- Collaborating with internal teams to develop marketing ideas & campaign briefs
- Ideations and execution for the brand campaigns with coordination with GTM, CMT and multiple agency partners
Senior Manager, Look Who's Talking
January 2019 - Present
- Executing campaigns end-to-end including managing, monitoring and reporting processes
- Brands - Vivo, NEXA, Maruti Suzuki, MG motors, Samsung, MP Tourism, Honor Phones
- Brands - Vivo, NEXA, Maruti Suzuki, MG motors, Samsung, MP Tourism, Honor Phones
Assistant Manager (Digital Marketing), ADDA52
January 2020 - March 2023
- Lead the new user acquisition via multiple marketing channels- Brand tie ups, performance marketing, offline & influencer marketing
- Improved the overall acquisition funnel by ~10%via surrogate marketing
- Managed marketing P&L of ~20Cr annually
- Improved M0-M1 retention with more than 30%
- Lead multiple brand campaigns via 360-degree marketing activities, driving growth in website traffic and Brand keyword search volume
- Managing strategic partnerships with publishers (Paytm, Sharechat, Hotstar, Sony Liv etc)
- Responsible for end-to-end influencer campaigns
- Amplified the brand’s biggest campaign – ‘Khel Jaao’ that garnered over 35 Mn impressions digitally
- Managed budgets for campaigns till Rs7 cr for a month
- Improved the overall acquisition funnel by ~10%via surrogate marketing
- Managed marketing P&L of ~20Cr annually
- Improved M0-M1 retention with more than 30%
- Lead multiple brand campaigns via 360-degree marketing activities, driving growth in website traffic and Brand keyword search volume
- Managing strategic partnerships with publishers (Paytm, Sharechat, Hotstar, Sony Liv etc)
- Responsible for end-to-end influencer campaigns
- Amplified the brand’s biggest campaign – ‘Khel Jaao’ that garnered over 35 Mn impressions digitally
- Managed budgets for campaigns till Rs7 cr for a month
Business Manager, One Impression
January 2019 - June 2019
- Executing campaigns end-to-end including managing, monitoring and reporting processes
- Brands- MPL, Yoozoo games, SBI
- Brands- MPL, Yoozoo games, SBI
Business Development Manager, Croof Media
January 2017 - December 2018
- Social Media Marketing, Influencer engagement
- Event management, Interacting with clients to deliver result-driven strategies
- Media planning and advocacy
- Event management, Interacting with clients to deliver result-driven strategies
- Media planning and advocacy
Senior Executive, Bloggers Mind
January 2015 - December 2016
- Curating content for brands' social media
- Event management
- Interacting with clients to understand their requirement
- Media planning and advocacy
- Engaging with influencer for brand campaigns
- Event management
- Interacting with clients to understand their requirement
- Media planning and advocacy
- Engaging with influencer for brand campaigns
Build your resume
Education
Bachelor of Journalism & Mass Communication
2011 - 2014
GGSIP University
