- Revenue Growth: Scaled revenue from ₹x Cr to ₹y Cr in GTV (~+1000 users, +15% conversion rate) 
- Growth Loops: Built the Kickstarter Program & Content Engine (+30% activation, < 2 days active time) 
- Sales Channel: Created a dedicated sales vertical of RMs for HNI (+40% rev- , -0- 5 day fundraise SLA) 
- Automation: Set up Moengage from scratch, (+30% campaign delivery, ~+25% dormant activation) 
- Rebranding: Led Leaf Round to Tap Invest transition, implemented across all assets and touchpoints

- Devised the ‘Change Starts Together’ brand positioning along with the key messaging framework and brand manifesto for cohesive deployment 
- Chalked out the brand purpose, mission and vision with the founding team 
- Create a robust Brand Book to drive integrated and cohesive brand communications across deployment channels 
- Developed the Values & Ways of Working Framework to set the culture code
- Completed phase 1 deployment with leadership and managers through the Culture Book 
- Led the development of the Sonic Identity of CoinDCX along with Brand Musiq 
- Created LetsLearn, a crypto education initiative to drive category dialogue across employees, policy makers, banking partners, etc
- Developed an high impact digital series with FrontRow, to drive category education and build the brand in the thought leadership space - Spearheaded the branding strategy for Unfold 2022, India’s largest web3 event 
- Leading the brand strategy for CoinDCX Ventures & Okto, strategic web3 initiatives 
- Set up the brand measurement cadence with Kantar Research, TOMA - 17%, TA - 90%, MOUB - 35% - consistently leading within the competition 
- Drafted the advertising guidelines & strict internal communication audits as per ASCI guidelines, to solve communication errors

- Charter Head & SAM Channel Management
- Scale Up: Launched the BrandWorks playbook (+180 brands created, 7 member team) + P&L: ~₹77 Cr
- GMV, Managed ad budgets of ~₹~15 cr per month, spent across discounting, carousel ads, ppc ads, collections (~x orders per day, ~₹y lakhs partner ad revenue) 
- Channel Growth: Deployed the Organic Growth Book for top 1% restaurants (+x% GMV, y% M2O)

- Brand Creation: Established 50+ strategic partnerships with CAT A restaurants on the platform (Created 20+ food brands across 60+ kitchens, 4 multi brand partnerships) 
- Growth: Drove growth through discounting strategies, pricing interventions, menu engineering, funnel optimizations (MRR: ₹12 Cr, EBITDA: 5- 6%, M2O: 18% vs 13% platform avg)

- Worked across 50+ projects involving market research, branding, brand strategy, brand architecture, user acquisition, social media, PR, multichannel campaigns, communication design, for clients such as SBI, Nivesh.com, Future Group, Madhuban Foods, Prabin Agarwal, Gyan Peethika School, Ashok Leyland, etc
- Building Scale: Started The Integrated Marketing Communications Association and The Channel Partner Program, to cater to expanding customer base extend service reach 
- Thought Leadership: Conceptualized ‘Marketing in Action’, a training program for driving agency reach 
- Team Leadership: Built & managed a 15-member team creative team from recruitment to mentoring

- Product Development: Conducted user research, built the PRD, and the product roadmap
- Supply & Revenue: On-boarded 65,000+ artists and sold over 1,000 artist subscriptions, expanding platform reach and revenue streams
- New Product Development: Innovated and launched new revenue-generating products like Artist Explore and WindChimes, diversifying service offerings

- Responsible for P&L Management & Retail Operations for brands USPA, Ed Hardy, Flying Machine 
- Worked with a team of 400+ junior executives spread across 150 retail outlets (all channels) across Kolkata & Bhubaneshwar 
- Achieved a top line of Rs
- 12 crores within a quarter with a 17% Q-o-Q growth
- Opened 2 new stores and added 1 new franchise partner

- Brand Management: USPA & Flying Machine 
- Assisted the brand team & BTL activation agencies in developing new store launch plans & coordinating the same for on ground execution Front End Sales Assistant - Arrow, Bangalore 
- Responsible for executing & managing the discounted sales season leading to better liquidation of stock 
- Exceeding personal sales targets by 30% Achievement: Hall of Fame Award for maximum sales ticket size