Prem Prakash
Digital Product Manager | CSPO®| Axis Bank | IIM B | IIT BHU
💻
Product Management📊
Data Analysis🧪
A/B Testing
Bangalore, India
Experienced Product Manager with a strong background in digital transformation. Managed credit card ecosystems, optimized digital journeys, and drove customer activation. Skilled in project management, data analysis, and UX/UI design. Worked at Axis Bank and Indian Institute of Management, Bangalore. #DigitalTransformation #ProductManagement #DataDriven
Product Manager, Digital Transformation
August 2021 - Present
- Managing Credit Cards digitalecosystem (cross sell, payments, solutioning via internal& partner service integrations, improving customer adoption& engagement-experience, solving customer needs& problems)
- Digital journeys creation-optimization basis VoC, Competition benchmarking & strategic company goal
- Customer activation across digital platform & services (mobile application, PWA & internet banking)
- Agile based cross-functional team collaboration (across business, IT, developers, design, QA, analytics)
- Deep understanding of digital technologies, software development processes, & UX/UI design principles
- Excellent project management & analytical skills, data-driven approach to problem identification-solving
- Notable Project: Customer intent identification using Machine learning, LLM & Generative AI models
- Impact: 200+% improvement across Loan book, cross sell discoverability, journey funnel efficiency
- Certifications/Skills: CSPO, Six Sigma–Green Belt | Product Thinking, Data analysis, GTM, A/B Testing, Prototyping, Technical writing, SQL, PaaS, JIRA, Figma, Tableau, Postman, Google Analytics, AWS Labs
- Digital journeys creation-optimization basis VoC, Competition benchmarking & strategic company goal
- Customer activation across digital platform & services (mobile application, PWA & internet banking)
- Agile based cross-functional team collaboration (across business, IT, developers, design, QA, analytics)
- Deep understanding of digital technologies, software development processes, & UX/UI design principles
- Excellent project management & analytical skills, data-driven approach to problem identification-solving
- Notable Project: Customer intent identification using Machine learning, LLM & Generative AI models
- Impact: 200+% improvement across Loan book, cross sell discoverability, journey funnel efficiency
- Certifications/Skills: CSPO, Six Sigma–Green Belt | Product Thinking, Data analysis, GTM, A/B Testing, Prototyping, Technical writing, SQL, PaaS, JIRA, Figma, Tableau, Postman, Google Analytics, AWS Labs
Strategy Analyst/Internal Consultant - Strategy & New Initiatives, Axis Bank
April 2018 - July 2021
- Consulting, Financial Planning, Research & Analysis for Retail business (Liabilities, HNI, Forex, etc)
- Content design-support for strategic & senior executives’ meetings (Board Strategy, Business Planning)
- Drove execution of C-suite BSC projects with support of senior executives from retail business teams
- Notable Projects for research-analysis-implementation: Annual Operating Plans, Mortgages productivity improvement for branch, sales, credit, ops, tech enhancements, Organization planning for new channel, Network strategy, Incentive Structure formulation, Manpower planning, Competition benchmarking, etc
- Content design-support for strategic & senior executives’ meetings (Board Strategy, Business Planning)
- Drove execution of C-suite BSC projects with support of senior executives from retail business teams
- Notable Projects for research-analysis-implementation: Annual Operating Plans, Mortgages productivity improvement for branch, sales, credit, ops, tech enhancements, Organization planning for new channel, Network strategy, Incentive Structure formulation, Manpower planning, Competition benchmarking, etc
Project Manager
June 2017 - March 2018
- Blockchain integration in Domestic Trade Finance portal via support of Infosys partner & internal team
- Axis Finance: Product Strategy formulation for launch of Asha Loans, LAP, LAS, Consumer Durables
- Sales Lead generation & sourcing of potential PSU firms for bank; pitched Government Biz products
- Credit Risk assessment and periodic monitoring of Roads & Infrastructure lending portfolio of bank
- Axis Finance: Product Strategy formulation for launch of Asha Loans, LAP, LAS, Consumer Durables
- Sales Lead generation & sourcing of potential PSU firms for bank; pitched Government Biz products
- Credit Risk assessment and periodic monitoring of Roads & Infrastructure lending portfolio of bank
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Education
Class X
D.A.V.Public School, Bandabahal, Odisha (CBSE, 2008)
Class XII
D.A.V.Public School, Cspur, Bhubaneswar (CBSE, 2010)
PGDM
2017
Indian Institute of Management, Bangalore
B.Tech. + M.Tech.
2015
IIT (BHU) Varanasi
Integrated Dual Degree (B.Tech.+M.Tech., 5 year Integrated) in Materials Science and Technology
