Prerana Shembekar
A seasoned product designer with 8+ years of experience driving innovative solutions. I excel in crafting intuitive, user-centered experiences that deliver measurable business impact.
📲
UI/UX🖌
User-Centered Design🎨
User Experience Design (UED)
Pune, India
Hi there! I'm Prerana, a seasoned UX Designer with 8 years of experience crafting functional & human-centric products. I've worked with popular companies like Foolproof, Ontic Pvt Ltd, Obvious, and Bookmyshow. My skills include user research & testing, information architecture, wireframing, prototyping, UI, visual design, and branding. Let's create meaningful impact together! #UXDesigner #HumanCentricDesign #ProductDesign
Executive Product Designer, Bookmyshow
2020 - Present
- Automated 'Help & Support' processes, significantly reducing the workload on customer care executives
- Enhanced login flows for both mobile and TV apps, significantly decreasing profile and login-related issues
- Resolved transaction status issues in the post-purchase flow, leading to a 40% reduction in customer complaints
- Designed a new video library service, generating an additional revenue stream during the pandemic
- Enhanced login flows for both mobile and TV apps, significantly decreasing profile and login-related issues
- Resolved transaction status issues in the post-purchase flow, leading to a 40% reduction in customer complaints
- Designed a new video library service, generating an additional revenue stream during the pandemic
Sr./ Lead Product Designer, Foolproof - A Zensar company
October 2023 - April 2024
- Developed a proof of concept for an AI interface for the American Arbitration Association
- Led projects to enhance the user journey for new and existing customers in the UK broadband sector
- Led projects to enhance the user journey for new and existing customers in the UK broadband sector
Sr. Consultant, Ontic Pvt Ltd
November 2022 - October 2023
- Successfully delivered key foundational projects for a startup in green financing
- Facilitated process setup, stakeholder management, and conducted comprehensive research and domain analysis
- Facilitated process setup, stakeholder management, and conducted comprehensive research and domain analysis
Sr. Product Designer, Obvious
February 2022 - October 2022
- Managed multiple client projects, significantly improving core flows for a prominent truck rental service
- Developed a comprehensive design system for a leading grocery app with a user base of approximately 5 million, collaborating with a team of two other designers
- Developed a comprehensive design system for a leading grocery app with a user base of approximately 5 million, collaborating with a team of two other designers
Product Consultant, Fitterfly, Codewalla
November 2020 - February 2021
- Enhanced the user experience of a digital therapeutics app for chronic disease management, leading to improved user engagement and increased app usage
UX Designer, Synerzip Software Pvt. Ltd
December 2018 - December 2019
- Led B2B and B2C projects (web and mobile) in the auction and money-earning domains
- Conducted in-depth research and addressed UX issues in legacy systems, expanding expertise into new domain
- Conducted in-depth research and addressed UX issues in legacy systems, expanding expertise into new domain
Visual Designer, LeftRightMind
April 2016 - June 2018
- Contributed to design projects across various domains including finance, communication, nutrition, HRMS, AR, and digital marketing within a startup environment
- Mentored new designers while learning team management skills
- Mentored new designers while learning team management skills
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Education
PG Diploma Graphic Design
2013 - 2016
MIT ID, Pune
BE Computer Science
2007 - 2010
MKSSS’S Cummins College
