Priya Gurbani on SuperStuff.ai

Priya Gurbani

I am a Senior Account Manager with experience at On Purpose and Teachmint.

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Brand Communications

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Copywriting

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Creative Strategy

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Content Marketing

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Brand Management

Bengaluru, India

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About

Work with me

This is me!

Hi, I'm Priya!

Currently I'm a Senior Account Manager - Digital at ON PURPOSE.

Received the Best Team Award for the launch of EESL’s Urjaveer Initiative in Nov 2024 at ON PURPOSE.

Passionate about creating positive social impact.

Interests: Reading, Running

Some of my highlights!

Recognized for strategic communication, empowering 100,000 energy champions at ON PURPOSE.

Led successful social media strategy for PRCAI’s ‘PRana’, increasing engagement by 15%.

Experienced in marketing and branding, delivering impactful campaigns.

Worked with prominent clients like Teachmint, NPCL, Testbook.com, and more.

Transitioning into new fields with proven success.

Created impactful work examples for clients such as Nestaway, Tata Motors, Hyatt Centric, and more.

A little about me

Hey there!
I am Priya

A marketing professional specializing in product and brand communications

Currently working as a marketing freelancer

With 7 years of experience across consumer goods, SaaS, and Edtech, my strengths lie in:
- Brand and Product communications
- Campaign management

In my work, I adhere to two mantras:
1. Keep things simple. Eliminate the unnecessary
2. Deep focus over Multitasking

Beyond work, I'm deeply interested in climate and sustainability. I am a Terra.do alum

Professional Experience

Led the brand efforts to drive user growth and engagement

Developed and executed the overall product marketing strategy for UPSC Category and Skill Academy vertical of Testbook

Developed SM strategy for 15+ brands across - Fashion, Hospitality, F&B, Mobility, IT and FMCG

Other short stints with
- Digicliff Solutions
- Cbetter Consulting
- Pathfynder Solutions

Brand Marketing at Teachmint

TeachBharat by Teachmint X NPCL

Guided all marketing efforts for TeachBharat by Teachmint X NPCL including video shoot, PR and content distribution

Press Release for the Transport Management feature of Teachmint

Scripted the Children's Day film for Teachmint

Principal's Day collaboration with The Better India

Principal's Day Campaign
Objective: Drive students, teachers to nominate their school principals for changemakers
Outcome: Visitor-to-lead rate of 5.3%

Led masterclasses & webinars with an average signee to attendee ratio of ∼20%

Led the on-ground shoot and marketing promotions of the testimonial campaigns

Led LinkedIn communication strategy

Worked on emailers & brochures promoting product launches, enhancements & new pricing levels

Category Marketing at Testbook

Crafted and executed TOF marketing strategy for a portfolio of 20+ UPSC products, increasing MAU for UPSC CSE category by 65% over 5 months

Led the print campaign for UPSC Category Launch in New Delhi

Optimized Creator Marketing strategy for Skill & UPSC courses, achieving a 35% ROI

Company - Testbook
Increased the revenue of Skill courses by 4% from social media campaigns

Led the creation of interactive course brochures & product demos, leading to a 25% surge in high-intent leads

Mentored a team of 4 executives to enhance new user growth and engagement through social media, achieving over 1M+ organic views on Reels

Content marketing efforts for the testimonial campaigns for Chuk

Developed and executed #IChuk campaign for Chuk Compostables achieving a 3M+ reach

Created Amazon A+ Content for Chuk Compostable Solutions

PR Stories of Chuk at #DeepVeer Wedding

Blogger Marketing for On1y Foods

Improved SM engagement for On1y foods by 200% through blogger collaborations

Collaborated with 10 category B influencers on YouTube for 3M command hooks
Drove 15Lakh+ views and 1 Lakh+ sales

3M YouTube-driven influencer marketing campaign

Video Storytelling for 3M Scotch Brite

Other Notable Clients include:
Yulu, BLR Airport, Tata Motors, Hyatt Centric, Courtyard by Marriott, Sashi Vangapalli Couture

About Me

Experienced marketer with a strong track record in driving digital strategies for top companies like ON PURPOSE, Teachmint, and Testbook.com. Skilled in social media management, content creation, and team leadership. Excited to leverage my expertise to deliver impactful results. #DigitalMarketing #SocialMediaManagement #MarketingStrategist