Priya Maheshwari
Senior manager - Special Projects @ Flix | Strategy & Ops professional | ISB MBA | NIT
⚙️
Project Management✨
Brand Management💻
P&L Management📊
Data Analysis📣
Social Media Marketing
Gurugram, India
I am a strategy & ops professional with experience in luxury, e-commerce, retail, and technology industries. Skilled in go-to-market strategy, P&L management, process improvement, and digital marketing. Worked with Flix, Wayfair, and Jivox. #StrategyProfessional #MarketingExpert #BusinessOperations
Senior manager - Special Projects, Flix
August 2023 - Present
Gurugram, Haryana, India
- Part of the core team to launch Flix in India
Project Consultant, Creador
May 2023 - June 2023
Mumbai, Maharashtra, India
- Hired as a consultant for one of its portfolio company - Mr
- DIY (Malaysian Home retail chain)
- Project undertaken - Cost optimization in store assets & insurance (Saved over $70K by renegotiating with vendors), Streamlined the stocktake and accuracy process to reduce stock loss
- DIY (Malaysian Home retail chain)
- Project undertaken - Cost optimization in store assets & insurance (Saved over $70K by renegotiating with vendors), Streamlined the stocktake and accuracy process to reduce stock loss
Merchant lead (Exclusive Brands), Wayfair
May 2022 - October 2022
Berlin, Germany
- Led $135M product portfolio strategy for 20 exclusive brands
- Automated shelf planning, reducing process time by 60%
- Introduced data-driven brand maintenance model, enhancing performance tracking
- Led product strategy for new premium brand 'Mistana' (1200 SKUs), collaborating with brand and category management teams
- Automated shelf planning, reducing process time by 60%
- Introduced data-driven brand maintenance model, enhancing performance tracking
- Led product strategy for new premium brand 'Mistana' (1200 SKUs), collaborating with brand and category management teams
Associate Director, Customer success & Client strategy, Jivox
September 2020 - April 2022
Bengaluru, Karnataka, India
- Drove $1
- 5M portfolio across 6 global accounts in APAC
- Led End-to-end project execution from Ideation, delivery and optimization of 10 advertising campaigns with $3M budget, achieving 2x performance boost
- Enhanced account management, improving CSAT scores
- Secured long-term partnerships, adding $200K ARR
- 5M portfolio across 6 global accounts in APAC
- Led End-to-end project execution from Ideation, delivery and optimization of 10 advertising campaigns with $3M budget, achieving 2x performance boost
- Enhanced account management, improving CSAT scores
- Secured long-term partnerships, adding $200K ARR
Senior Category/Brand Manager (Exclusive brands), Ethos Watch Boutiques
May 2018 - June 2020
New Delhi Area, India
- May 18 - Oct 18 at KDDL
- Led NPD, Production, Quality, and CRM teams as the first female manager, overseeing luxury customer accounts worth $20M
- Spearheaded new business development, converting 25% of 30+ enquiries from 10 countries
- Implemented website revamping, B2B marketing, and innovative branding initiatives
- Proposed a Project Tracking App for enhanced transparency and selected a vendor through an analyzed customer journey
- Oct 18 - Jun 20 at Ethos watch
- Managed P&L for 9 luxury brands in 55 retail stores/ecomm marketplaces, exceeding targets with 25%+ growth in revenue
- Improved stock turn by 11% and reduced dead stock by 20%
- Strategic partnerships led to a 30% increase in brand leads
- Led NPD, Production, Quality, and CRM teams as the first female manager, overseeing luxury customer accounts worth $20M
- Spearheaded new business development, converting 25% of 30+ enquiries from 10 countries
- Implemented website revamping, B2B marketing, and innovative branding initiatives
- Proposed a Project Tracking App for enhanced transparency and selected a vendor through an analyzed customer journey
- Oct 18 - Jun 20 at Ethos watch
- Managed P&L for 9 luxury brands in 55 retail stores/ecomm marketplaces, exceeding targets with 25%+ growth in revenue
- Improved stock turn by 11% and reduced dead stock by 20%
- Strategic partnerships led to a 30% increase in brand leads
Solution Provider Manager, Samsung Electronics
June 2016 - February 2017
Noida Area, India
- Led global team, collaborated with HQ and Content Managers in 194 countries to launch Smart TV Apps
- Implemented process to save ~4500 man-hours/year and $39K, reducing redundancy in QA
- Optimized app time-to-market to 12 days, launching 3300+ apps including Netflix, HULU, VUDU, and StarzPlay
- Implemented process to save ~4500 man-hours/year and $39K, reducing redundancy in QA
- Optimized app time-to-market to 12 days, launching 3300+ apps including Netflix, HULU, VUDU, and StarzPlay
B2B Sales/Marketing Consultant, Samsung Electronics
May 2014 - June 2016
Noida
- Provided technical consultations to 5+ industries across SEA & MENA, generating $10M in business opportunities
- Set up Samsung's $3M Executive Briefing Center, attracting 1500+ clients, generating $180M revenue within a year
- Completed $1M Pan-India installation for a hotel chain, contributing to $4M
- Proposed interactive web solution, saving $0
- 3M
- Increased enterprise solution adoption by 15% in 10 countries, assisting 150 sales/marketing personnel
- Formed strategic alliances with 20 clients/partners
- Set up Samsung's $3M Executive Briefing Center, attracting 1500+ clients, generating $180M revenue within a year
- Completed $1M Pan-India installation for a hotel chain, contributing to $4M
- Proposed interactive web solution, saving $0
- 3M
- Increased enterprise solution adoption by 15% in 10 countries, assisting 150 sales/marketing personnel
- Formed strategic alliances with 20 clients/partners
Software Developer, Samsung Electronics
July 2012 - April 2014
Noida Area, India
- Led product strategy and development for critical modules in a groundbreaking Android Set Top Box (STB) project, showcased at CES'14 and IBC'15
- Recognized as 'Best innovative project of the quarter' for end-to-end ideation and delivery
- Developed a social media prototype adopted in STB projects for the European consumer market
- Recognized as 'Best innovative project of the quarter' for end-to-end ideation and delivery
- Developed a social media prototype adopted in STB projects for the European consumer market
Intern, Whirlpool Corporation
June 2011 - July 2011
Faridabad Area, India
- First female intern at Whirlpool’s refrigeration shop floor; Achieved cost saving by process improvements in the automation line
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Education
High School
St. John's School
Grade: 88 %
• Full Scholarship holder from 8-12 grades
• Topper in Senior Secondary School Examinations'2006 - 91%
• District level winner in Arts competition by Scholastic and India Post
• District Level Winner in Analytical Quiz Competition
• Winner in Sports Activities - Athletics
• Part of Music Choir | Flutist in School Band
• Full Scholarship holder from 8-12 grades
• Topper in Senior Secondary School Examinations'2006 - 91%
• District level winner in Arts competition by Scholastic and India Post
• District Level Winner in Analytical Quiz Competition
• Winner in Sports Activities - Athletics
• Part of Music Choir | Flutist in School Band
Bachelor of Technology (B.Tech.), Electronic and Communications Engineering Technology
National Institute of Technology Kurukshetra
• Executive member of SAC ( Students Activity Club)
• Executive Member of Microbus (Official society of Electronics and communication dept.)
• Head of Informal Committee in Confluence'12 (National level Cultural fest)
• Head of Reception Committee in Literati'12 (National level technical fest)
• Winner in Athletics in Sports meets'09, '10 and '11 in over 10 events
• First Prize in Dramatics - Best Skit
• Executive Member of Microbus (Official society of Electronics and communication dept.)
• Head of Informal Committee in Confluence'12 (National level Cultural fest)
• Head of Reception Committee in Literati'12 (National level technical fest)
• Winner in Athletics in Sports meets'09, '10 and '11 in over 10 events
• First Prize in Dramatics - Best Skit
Master of Business Administration (MBA), Marketing, strategy & finance
Indian School of Business
• Campus Winner, PEPSICO Change the Game (1/200+) - Formulated a Business Plan to launch a new nutrition product in India
• Participated in MBA Odyssey for the first time- a part competition, part symposium at Columbia Business School and United Nations
• Selected to represent ISB for the first time at HKUST - Global MBA Challenge in Hong Kong.
• Best female athlete in ISB Sports League
• Facilitator, Global Youth Peace Fest - Assisted discussions & ideation on Global Citizenship (SDG16) with 20 International delegates
• Semi-Finalist (top 5 among 280 teams) in Wellocity, a healthcare case competition in Advaita’17, ISB Management Fest - Developed a market-entry strategy for the expansion of a hospital chain in Tier-II and Tier-III cities
• Reached 2nd phase of Economic Times Young Leader B-School Edition - 2017 (Top 20% in National level competition)
• Participated in MBA Odyssey for the first time- a part competition, part symposium at Columbia Business School and United Nations
• Selected to represent ISB for the first time at HKUST - Global MBA Challenge in Hong Kong.
• Best female athlete in ISB Sports League
• Facilitator, Global Youth Peace Fest - Assisted discussions & ideation on Global Citizenship (SDG16) with 20 International delegates
• Semi-Finalist (top 5 among 280 teams) in Wellocity, a healthcare case competition in Advaita’17, ISB Management Fest - Developed a market-entry strategy for the expansion of a hospital chain in Tier-II and Tier-III cities
• Reached 2nd phase of Economic Times Young Leader B-School Edition - 2017 (Top 20% in National level competition)
