- Heading marketing and design for Swiggy SteppinOut/Scenes, driving its strategic growth and brand visibility
- Lead marketing for major comedy, music, and experiential events, driving a 28% increase in ticketing revenue compared to the previous year
- Instrumental in securing significant partnerships, such as Coca-Cola and Pernod Ricard, fostering mutually beneficial relationships and contributing to nearly 50% of the overall sponsorship revenue
- Leveraging the Live Events category to foster consumer affinity and strengthen brand association resulting in improved consumer and partner NPS for the business
- Leading the design direction for all newly launched intellectual properties (IPs) within the business, ensuring a cohesive and impactful visual identity
- Leading marketing and branding strategies for the category launch, focusing on campaign development, user engagement, and cross-functional collaboration

- Working with home grown businesses, start-ups, small, medium and large enterprises to create, build and grow their brand, develop marketing strategy and streamline all internal processes

- Led a 15 member team that was responsible for developing and deploying marketing, PR & brand building initiatives for the organisation
- Defined the Strategic Roadmap and curated insight-led consumer & trade marketing plans to increase the overall Brand SOV
- Led new market and product launches including building brand identity and devising the GTM strategy
- Part of the core leadership team which was responsible for the Business AOP, Budgeting and growth plans