Prutha Shetkar

Copywriter | Content writer

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Creative Strategy

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Copywriting

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Ghostwriting

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About Me

Hey there, I'm Prutha!

Copywriter @ Spek Digital- A Schbang Network

I specialise in digital copywriting and creative strategy for social media

As a part of the Creative Team, I wrote social media copies, captions and short-form scripts.

Brand portfolio:

1. Tata Sampann
2. O'cean Beverages
3. The White Crow
4. GAS Jeans
6. La Martina India

I also worked with a team lead, strategising campaings, topical posts and case studies for our brands

Here is my LinkedIn

Tata Sampann

I ideated and wrote copies for the Tata Sampann social media page.

Tata Sampann introduced a campaign with the tagline "Dhyaan Se Chune hai, Dhyaan se Share Kare",
for which I undertook the task of creating comic strip based copies, interactive contests and more

posts from the Tata Sampann campaign >>

O'cean Beverages

O'cean Beverages

A popular Indian brand, O'cean is best known for its refreshing Fruit Water flavours.
Keeping the social media page fun, engaging and relatable to the younger demographic was our key. Therefore, colourful static ideas, short and quirky copies were on the forefront.
I have also crafted multiple contests posts, and influencer reels for the O'cean social media page.

Short, quirky copies for the static posts was our prime focus for the brand

<<An interactive contest post by O'cean, promoting their new launch Lively Lychee Fruit Water

Copywriting for Fashion brands

The White Crow

This brand is a luxury retail destination by the Reliance group. Multiple international and national brands such as Diesel, Kate Spade, Satya Paul are part of the brand portfolio.

The focus for The White Crow social media page has been to create engaging content while maintaining a luxurious tonality.

The White Crow Instagram page >>

GAS Jeans

As copywriter for the GAS Jeans India page, the focus was on writing short yet impactful copies that furthered the product and brand identity

A Valentine's Day topical post >>

La Martina

La Martina is a luxury retail brand that focuses on apparel influenced by the sport, Polo.
The social media page for La Martina India focuses on informational statics/carousels. For this, I have put in extensive research and attention to detail about the heritage of Polo, keeping in tune with the luxury brand tonality

Collection of written blogs

What is Mindfulness Meditation?

The Key Benefits Of Online Therapy

Beginner’s Guide To Tropical Fish In India

Tailoring the
Perfect Environment for Betta Fish

3 Winter Cocktails Recipes to make with O'cean Beverages