Rachana Rajeev on SuperStuff.ai

Rachana Rajeev

Brand Manager @ Nykaa | IIM-A | Reliance Brands | Raymond

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E-commerce Specialist

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Branding Strategy

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Account Management

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Leadership

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Product Development

Mumbai, India

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My Work Highlights!

Brand Manager @ Nykaa

Retail Planning @ Reliance Brands Limited

Jr Designer @ Vinegar Fashions Pvt. Ltd

Merchandise Planning @ MUFTI

Product Analytics & Strategy @ Raymond

Buying & Merchandising @ Pepe Jeans

Online Merchandiser @ Bestseller India

Design Intern @ Grasim Industries Limited

Hi, I'm Rachana!

Currently, I'm a Brand Manager at Nykaa.

Over 8 years of expertise in brand building, marketing, and pricing strategies.

Proven ability to manage profit and loss, ensuring financial health and growth.

Successfully led multiple product launches, driving market entry and consumer adoption.

Deep insight into both products and customer needs, enhancing decision-making.

Utilize data-driven strategies to implement effective brand growth initiatives.

Some of my work!

Brand Manager @ Nykaa

Brand launch for Urban decay

Jr Designer @ Vinegar Fashions Pvt. Ltd

Independently planned and designed women's western wear using the latest trends.

Sourcing latest fabric developments

Sample development

Costing

About Me

Experienced marketer with 8+ years in brand building, marketing, pricing, and new product launches. Worked with renowned companies like Nykaa, Reliance Brands, and Raymond. Skilled in luxury, new business opportunities, and business relationship management. Excels at understanding customers and driving data-led brand growth. #BrandManagement #LuxuryMarketing #DataDrivenGrowth

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