Rachana Rajeev
Brand Manager @ Nykaa | IIM-A | Reliance Brands | Raymond
馃洅
E-commerce Specialist馃挕
Branding Strategy鈿欙笍
Account Management猸愶笍
Leadership馃捇
Product Development
Mumbai, India
Experienced marketer with 8+ years in brand building, marketing, pricing, and new product launches. Worked with renowned companies like Nykaa, Reliance Brands, and Raymond. Skilled in luxury, new business opportunities, and business relationship management. Excels at understanding customers and driving data-led brand growth. #BrandManagement #LuxuryMarketing #DataDrivenGrowth
Brand Manager, Nykaa
January 2023 - Present
Mumbai, Maharashtra, India
Skills: Merchandise Planning 路 Forecasting 路 Integrated Marketing 路 Project Coordination 路 Buying 路 Pricing Strategy 路 Luxury 路 Account Management 路 Business Development 路 Marketing Strategy 路 Annual Budgeting 路 Assortment Planning 路 Category Management 路 Planning Budgeting & Forecasting 路 Business Analysis 路 Business Relationship Management 路 E-Commerce 路 Go-to-Market Strategy 路 Brand Strategy
Format Manager, Nykaa
December 2021 - January 2023
Mumbai, Maharashtra, India
Format Management, Operations & Strategy for A Multi Brand Luxury Beauty Format - Nykaa Luxe
Skills: Data Analysis 路 Project Coordination 路 Space Planning 路 Luxury 路 Annual Budgeting 路 Customer Insight 路 Leadership 路 VM 路 E-Commerce 路 P&L Management
Retail Planning, Reliance Brands Limited
June 2021 - December 2021
Mumbai, Maharashtra, India
Retail Planning & Inventory for a luxury multi brand format - The White Crow
Skills: Forecasting 路 Project Coordination 路 Luxury 路 Stock Management 路 Annual Budgeting 路 Assortment Planning 路 Customer Insight 路 VM 路 Communication 路 Brand Strategy
Merchandise Planning, MUFTI
October 2020 - June 2021
Mumbai, Maharashtra, India
Planning & Merchandising Men's Casual line for MUFTI
Product Analytics & Strategy, Raymond Limited
July 2019 - August 2020
Thane
- Product Analytics & Strategies - Park Avenue - Casuals & Formals
Management Trainee, Raymond Limited
July 2018 - June 2019
Thane, Maharashtra, India
Product Analytics & Strategy - Park Avenue Casuals
Graduation Project - Buying & Merchandising, Pepe Jeans India Limited
January 2018 - April 2018
Mumbai, Maharashtra, India
Online Merchandiser, Bestseller India
May 2017 - June 2017
Mumbai, Maharashtra, India
Jr Designer, Vinegar Fashions Pvt. Ltd
August 2015 - July 2016
Mumbai Area, India
- Planning & Designing range for women's western wear garments with the help of latest trends independently
- Sourcing latest fabric developments
- Sample development
- Costing
- Production h/o
- Sourcing latest fabric developments
- Sample development
- Costing
- Production h/o
Design Intern, Grasim Industries Limited | Pulp & Fibre
January 2015 - April 2015
Mumbai, Maharashtra, India
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Education
Accelerated General Management Program
2024 - 2024
Indian Institute of Management Ahmedabad
Master of Fashion Management, Merchandising and Buying Operations
2016 - 2018
National Institute of Fashion Technology India
Bachelor鈥檚 Degree, Fashion/Apparel Design
2011 - 2015
School of Fashion Technology
Activities and societies: Awarded Outstanding Student.
Styling co-ordinator for Femina Style Diva 2012
Designed for Channvel V Nokia Indiafest 2012-2014
Promostyl Forecast workshop 2013
Premiere Vision, Paris 2014
Craft Documentation - Ajrakh (bhuj)
Workshopn on Fabric Styling ( surface treatment)- Nita Thakore
Styling co-ordinator for Femina Style Diva 2012
Designed for Channvel V Nokia Indiafest 2012-2014
Promostyl Forecast workshop 2013
Premiere Vision, Paris 2014
Craft Documentation - Ajrakh (bhuj)
Workshopn on Fabric Styling ( surface treatment)- Nita Thakore
