- Managed performance media strategies for over 30 clients, with an annual advertising budget exceeding $4 million
- Managed a team of six performance associates, driving efficiency through process optimization and standardization
- Improved ROAS by 30% by implementing intent based audience and relevant ad copies
- Achieved the highest ROI in the eyewear sector, 25% higher than the industry average, by refining targeting strategies
- Strategized and planned marketing campaigns for brands such as Ferrero and Luxottica on Programmatic and Meta platforms
- Spearheaded development of an automated dashboard providing real-time insights which helped to reduce 40% of the time required for pacing, reporting, and optimization of the campaigns

- Managed international client projects on Paid Media platforms
- Analyzed, tracked, and optimized campaigns to establish effective benchmarks and measure performance
- Trained new team members on Google Ads and Facebook platforms
- Prepared monthly, quarterly, and yearly digital performance reports with the team
- Extensively worked on conversion, awareness, and drive-to-store campaigns on Meta, Pinterest, and Snapchat
- Increased client ROI by 25% within six months, resulting in a significant boost in client retention

- Managed and optimized PPC campaigns to drive consistent month-over-month growth for brand awareness and conversion clients, including MOPAR, FCA, Reckitt Benckiser, L'Oréal, and others
- Worked in multiple markets, serving global clients throughout the EMEA region
- Created performance analysis and reporting tools using Excel, Google Sheets, and Data Studio to gather strategic insights and recommend data-driven actions
- Utilized Google Tag Manager to set up tags
- Worked on Google shopping to create custom labels for various product groups and filter them as per their theming further optimizing them
- Conducted week-over-week search query reports (SQRs), MoM audits, and provided performance recommendations to improve account KPIs

- Proposed and implemented a new site architecture and navigation system for a company website, resulting in a 20x increase in visitors year over year on average
- Collaborated with 10+ prominent web service providers to serve the startup community for their business
- Developed CIBA's digital assets and enhanced its brand identity in the digital medium, leading to a 30x increase in visitor engagement for events and incubation programs
- Provided support and guidance to new incubatees on digital marketing and online communication challenges, including strategy development, execution, and best practices

- Created over 200+ posts for Facebook and Instagram marketing campaigns; managed to gain over 948 followers on Twitter, 3500+ on Instagram organically
- Successfully converted 20+ orders with an average order value of ₹2500
- Compiled a database of more than 150 marketing executives and managers from multiple brands