Ramji Yagnashankar
Developer turned Marketer, solving growth problems at scale for the past 8 years.
💻
Product🎯
Growth Marketer🛒
Conversion Revenue Optimisation (CRO)💻
Bias for action💻
competitor intelligence⚙️
Project Management💡
Content Strategy💻
Customer marketing
Chennai, India
Developer turned marketer with 8+ years of experience in converting technical features into compelling stories. Led projects worth more than $20m and solved 0-100 growth problems by analyzing market trends and executed go-to-market strategies that drive adoption and product success.
Product Marketer, Zoho Corp
February 2022 - Present
Chennai
- Spearheaded the Go-to-Market Strategy for ManageEngine CloudSpend that had lower user adoption at 0.5% m-o-m growth
- Solved the 0-1 growth problem through ICP research, demand generation and increased product awareness for CloudSpend
- Repurposed 20+ webpages, led product positioning and messaging, curated persona libraries of all key target audiences of CloudSpend
- Improved the onboarding process and created sales collaterals that led to an increase of 126% in product adoption for CloudSpend
- Created playbook for thought leadership content and converted technical concepts into datasheets, whitepapers, competitor battle cards, and blogs
- This led to an increase 2x increase in organic traffic for Site24x7
- Created content for Site24x7 that led to a 2x jump in traffic and 22% m-o-m increase in product signups
- Solved the 0-1 growth problem through ICP research, demand generation and increased product awareness for CloudSpend
- Repurposed 20+ webpages, led product positioning and messaging, curated persona libraries of all key target audiences of CloudSpend
- Improved the onboarding process and created sales collaterals that led to an increase of 126% in product adoption for CloudSpend
- Created playbook for thought leadership content and converted technical concepts into datasheets, whitepapers, competitor battle cards, and blogs
- This led to an increase 2x increase in organic traffic for Site24x7
- Created content for Site24x7 that led to a 2x jump in traffic and 22% m-o-m increase in product signups
Marketing Specialist, Aspire Systems
September 2019 - January 2022
Chennai
- Marketed IT InsurTech and Cloud offering of Aspire Systems using channel and partner marketing to achieve 2x growth year on year
- Spearheaded GTM strategy, ABM and Field Marketing activities of Aspire systems' Cloud offering that led to an increase MQL by 15%
- Led to a large deal win worth of $5 million through marketing funnel
- Spearheaded GTM strategy, ABM and Field Marketing activities of Aspire systems' Cloud offering that led to an increase MQL by 15%
- Led to a large deal win worth of $5 million through marketing funnel
Marketing Content Writer, Lumina Datamatics
January 2018 - September 2019
Chennai
- Authored content for K12 learning module of Macmillan Publishing House that led to increase in overall traffic for learning module by 33%
- Crafted blog, whitepaper design and RFPs
- Led to increase in engagement by 33% and blog traffic by 26%
- Crafted blog, whitepaper design and RFPs
- Led to increase in engagement by 33% and blog traffic by 26%
Build your resume
Education
Bachelors in Science (Computer Science)
University of Madras
