Rasika Hivrekar
Marketing Associate | Google Digipivot '24
📣
Product Marketing💻
Campaign Execution💬
Content Marketing💡
Branding Strategy
Maharashtra, India
Hi there! My name is Rasika Hivrekar, and I'm a Marketing Associate with experience in content strategy, content/product marketing, and social media management. I've worked with companies like ZeeHub, Alpha Marketer, and Epistle, creating impactful campaigns and driving growth. My skills include cross-functional collaborations, performance measurement, and product promotion. Let's connect and create engaging content together! #MarketingProfessional #DigitalMarketing #ContentStrategist
Marketing Associate, ZeeHub
March 2023 - April 2024
- Spearheaded the social media development of Zeehub, resulting in a 20% increase in user acquisition within the first three months
- Implemented effective search engine optimization (SEO) strategies, leading to a 15% rise in app downloads and improved online visibility
- Managed content marketing initiatives, including SEO blogs and copywriting, to engage the target audience and drive lead generation
- Implemented effective search engine optimization (SEO) strategies, leading to a 15% rise in app downloads and improved online visibility
- Managed content marketing initiatives, including SEO blogs and copywriting, to engage the target audience and drive lead generation
Content Marketer, Alpha Marketer
February 2022 - July 2022
- Successfully created and managed in-house content and branding for Alpha Marketer, resulting in a 25% increase in website engagement
- Developed and executed social media marketing campaigns, driving a 30% growth in the online community of D2C founders, marketing agencies, and freelancers
- Created compelling video scripts and descriptions, contributing to significant increase in video views and subscribers
- Developed and executed social media marketing campaigns, driving a 30% growth in the online community of D2C founders, marketing agencies, and freelancers
- Created compelling video scripts and descriptions, contributing to significant increase in video views and subscribers
Communications Intern, Epistle
September 2021 - December 2021
Delhi, India
- Managed branding, marketing, and communications activities, aligning them with positioning and business development goals
- Developed project narratives, blog pieces, and social media campaigns, resulting in a 20% increase in website traffic and engagement
- Coordinated with design and development teams to create visual content, such as graphics, videos, and infographics, to enhance brand visibility
- Developed project narratives, blog pieces, and social media campaigns, resulting in a 20% increase in website traffic and engagement
- Coordinated with design and development teams to create visual content, such as graphics, videos, and infographics, to enhance brand visibility
Social Media Manager, Archhut
November 2020 - February 2021
Remote
- Played a key role in executing a dynamic design competition
- I contributed to content strategy, ideation, competitor analysis, graphic design, and delivered impactful results within a limited timeframe
- I contributed to content strategy, ideation, competitor analysis, graphic design, and delivered impactful results within a limited timeframe
Contributing Writer, Rethinking The Future
July 2020 - November 2020
- Researched and wrote high-quality articles that increased readership and engagement
- Collaborated with the editorial team to pitch and develop compelling content ideas, enhancing the magazine's appeal
- Demonstrated a strong grasp of current design trends and industry news, establishing the magazine's credibility
- Wrote a minimum of 3 articles per month, consistently meeting and surpassing targets to maintain reader interest
- Collaborated with the editorial team to pitch and develop compelling content ideas, enhancing the magazine's appeal
- Demonstrated a strong grasp of current design trends and industry news, establishing the magazine's credibility
- Wrote a minimum of 3 articles per month, consistently meeting and surpassing targets to maintain reader interest
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Education
Bachelor of Architecture - BArch
M.G.M's Jawaharlal Nehru College of Engineering
Digipivot Program
2024 - 2024
Indian School of Business
