- Key Account Management - Currently responsible for handling a portfolio of legacy brands across Hair, Skin, Appliances & Fem Care Handling the key FMCG account of P&G portfolio, formulating strategies for growth, optimizing monthly marketing investments in line with category trends Engaging with the global brand teams on planning key activations, new product development & enabling brands to retain revenue share in the category Led end-to-end account management of 10+ Makeup Brands - Sourcing, P/L management, GTM & Marketing strategy to drive growth

- Led new business development, market expansion, distributor management across business segments for Russia, CIS & African region Prospected 75+ leads & generated incremental revenue of INR 2
- 5 Cr from 10 new customers, Delivered 95% budgeted sales, 100% customer retention Created and executed a GTM strategy for market penetration & new customer acquisition leading to increase in customer sales visibility by 30% Managed 20+ Key accounts, analysed value chain & performed market mapping for each segment – Pharma, Food, DNS, Feed & Veterinary Executing strategic projects for the MD’s office – Market Intelligence and Business reporting Played a key role of providing actionable insights and delivering industry trends report to the MD’s office on a monthly basis Improved efficiency of data analysis by streamlining data from multiple sources, Piloted and launched a sales dashboard for executive reviews

- Project: Create and Optimize a Search and Social Media Strategy for “Cinthol" by working with cross-functional teams and marketing agencies Implemented SEO strategy to improve website ranking and SEO metrics, Worked extensively on keyword strategy for the brand & category Delivered consumer behaviour insights on social media consumption during/post lockdown and formulated a social media engagement plan Crafted a comprehensive SEO handbook with competitive benchmarking, keyword research, back linking best practices for D2C brands