Ravitez Govindu
I am a dynamic MBA graduate with 3+ years of experience. I have worked with Nya E-Retail as an Associate Manager in Brand Management & Sourcing, and with Fermenta Biotech Limited as an Assistant Manager in International Business Development.
Brand Management
🤝
Business Development
📲
Digital Marketing
Mumbai, India

Experienced marketer with a dynamic background in international business development and brand management. Skilled in key account management, digital marketing, and omni-channel strategies. Worked with popular brands like P&G and Nykaa. #MarketingProfessional #BrandManagement #DigitalMarketing

Associate Manager - Brand Management & Sourcing, Nykaa E-Retail
November 2022 - Present
Mumbai
- Key Account Management - Currently responsible for handling a portfolio of legacy brands across Hair, Skin, Appliances & Fem Care Handling the key FMCG account of P&G portfolio, formulating strategies for growth, optimizing monthly marketing investments in line with category trends Engaging with the global brand teams on planning key activations, new product development & enabling brands to retain revenue share in the category Led end-to-end account management of 10+ Makeup Brands - Sourcing, P/L management, GTM & Marketing strategy to drive growth
Assistant Manager - International Business Development, Fermenta Biotech Limited
April 2021 - November 2022
Mumbai
- Led new business development, market expansion, distributor management across business segments for Russia, CIS & African region Prospected 75+ leads & generated incremental revenue of INR 2
- 5 Cr from 10 new customers, Delivered 95% budgeted sales, 100% customer retention Created and executed a GTM strategy for market penetration & new customer acquisition leading to increase in customer sales visibility by 30% Managed 20+ Key accounts, analysed value chain & performed market mapping for each segment – Pharma, Food, DNS, Feed & Veterinary Executing strategic projects for the MD’s office – Market Intelligence and Business reporting Played a key role of providing actionable insights and delivering industry trends report to the MD’s office on a monthly basis Improved efficiency of data analysis by streamlining data from multiple sources, Piloted and launched a sales dashboard for executive reviews
Digital Marketing Internship, Godrej Consumer Products Limited
April 2020 - July 2020
- Project: Create and Optimize a Search and Social Media Strategy for “Cinthol" by working with cross-functional teams and marketing agencies Implemented SEO strategy to improve website ranking and SEO metrics, Worked extensively on keyword strategy for the brand & category Delivered consumer behaviour insights on social media consumption during/post lockdown and formulated a social media engagement plan Crafted a comprehensive SEO handbook with competitive benchmarking, keyword research, back linking best practices for D2C brands
Education
MBA (Marketing, Strategy & Trade)
2021 - 2021
Indian Institute of Foreign Trade, Delhi
BSc Biotechnology, Botany, Chemistry
2018 - 2018
CHRIST (Deemed to be University), Bengaluru
12 Board of Intermediate Education, AP
2014 - 2014
Sri Chaitanya Junior College, Visakhapatnam
10 Board of Secondary Education, AP
2012 - 2012
Balaji E.M High School, Visakhapatnam
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