Riddhi Gadhiya
Director - Marketing & Strategy @ Amura Marketing Technologies | Ex - Sell.Do | BeyondWalls | Estatemint Pvt. Ltd. | Letsintern.com - SIBM Pune
📲
Digital Marketing🎯
Growth Marketer⚙️
Project Management📣
Social Media Marketing🤝
Business Development
Pune, India
Experienced performance & growth marketeer with expertise in digital media, B2B marketing, and growth strategies. I have worked with Amura Marketing Technologies and Sell.Do, leading marketing and strategy teams.
Certified in Google Analytics and Google Adwords. Worked with renowned brands like Glenmark Pharmaceuticals and EMAAR-India.
Certified in Google Analytics and Google Adwords. Worked with renowned brands like Glenmark Pharmaceuticals and EMAAR-India.
Director - Marketing & Strategy, Amura Marketing Technologies
March 2024 - Present
Pune, Maharashtra, India
Brand Architect (Marketing), Sell.Do
April 2022 - April 2024
Director - Marketing & Operations, BeyondWalls
October 2023 - March 2024
Pune, Maharashtra, India
Sr. Marketing Manager, Amura Marketing Technologies
August 2021 - April 2022
Pune, Maharashtra, India
- Creating marketing strategies for a diverse portfolio of clients across industries such as pharmaceutical, real estate, FMCG and manufacturing
- Leading a team of marketing managers as well as a cross-functional team of content writers, designers and developers to translate the client business requirement into solutions
- Strategising and planning marketing solutions consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google Display Network & Amazon
- Leading a team of marketing managers as well as a cross-functional team of content writers, designers and developers to translate the client business requirement into solutions
- Strategising and planning marketing solutions consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google Display Network & Amazon
Marketing Manager, Amura Marketing Technologies
October 2018 - June 2021
Pune, Maharashtra, India
- Handling a diverse portfolio of clients across industries such as pharmaceutical, real estate, FMCG and manufacturing
- Managing vendor relationships for 3rd party advertising & publishing
- Leading a team of marketing executives as well as a cross-functional team of content writers, designers and developers to translate the client business requirement into solutions
- Strategizing and executing digital media plans worth INR 5 Crore in FY 18-19 consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google Display Network & Amazon
- Deploying strategies such as creative sequencing, lifecycle marketing and content strategy to maximize conversions through constant monitoring via analytical tools
- Secured Awards for: Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch o Best Digital Strategy Of The Year for Glenmark’s Dermatology Hand – Skin & Hair Academy
- Key clients - Glenmark Pharmaceuticals, Apollo Munich, Mother's Recipe, EMAAR-India, Kolte-Patil, Kenstar, Pride Purple Group, Pharande Spaces, Padmavati Hills, VTP Realty, Ivoomi
- Managing vendor relationships for 3rd party advertising & publishing
- Leading a team of marketing executives as well as a cross-functional team of content writers, designers and developers to translate the client business requirement into solutions
- Strategizing and executing digital media plans worth INR 5 Crore in FY 18-19 consisting of platforms such as DBM, YouTube, Facebook, Google Search, Google Display Network & Amazon
- Deploying strategies such as creative sequencing, lifecycle marketing and content strategy to maximize conversions through constant monitoring via analytical tools
- Secured Awards for: Best Digital Campaign Of The Year 2019 for EMAAR’s DigiHomes Launch o Best Digital Strategy Of The Year for Glenmark’s Dermatology Hand – Skin & Hair Academy
- Key clients - Glenmark Pharmaceuticals, Apollo Munich, Mother's Recipe, EMAAR-India, Kolte-Patil, Kenstar, Pride Purple Group, Pharande Spaces, Padmavati Hills, VTP Realty, Ivoomi
Lead - Marketing, Amura Marketing Technologies
April 2017 - October 2018
Pune, Maharashtra, India
- Strategized and executed an award winning campaign for one of India’s largest pharmaceutical brand
- Handled P&L as Key Account Manager for real estate clients in Pune, Mumbai & Delhi
- Handled end-to-end digital marketing campaigns from paid media management to search engine optimization, social media marketing and online reputation management for a diverse portfolio of clients across real estate, pharmaceuticals & FMCG
- Led integration of technology with differential communication strategies to nurture leads and increase conversion ratios
- Improved the Click Through Rate of digital campaigns by improvising on the ad copy, creative and managed placements
- Market research to determine key objectives
- Planning and strategizing the media spends
- Executing, Analyzing and improvising ongoing campaigns
- Providing marketing solutions to leading brands like EMAAR, Glenmark, Desai Brothers Ltd
- (Mother’s Recipe), Kolte-Patil, Runwal Group, Pride Purple, Ajmera
- Handled P&L as Key Account Manager for real estate clients in Pune, Mumbai & Delhi
- Handled end-to-end digital marketing campaigns from paid media management to search engine optimization, social media marketing and online reputation management for a diverse portfolio of clients across real estate, pharmaceuticals & FMCG
- Led integration of technology with differential communication strategies to nurture leads and increase conversion ratios
- Improved the Click Through Rate of digital campaigns by improvising on the ad copy, creative and managed placements
- Market research to determine key objectives
- Planning and strategizing the media spends
- Executing, Analyzing and improvising ongoing campaigns
- Providing marketing solutions to leading brands like EMAAR, Glenmark, Desai Brothers Ltd
- (Mother’s Recipe), Kolte-Patil, Runwal Group, Pride Purple, Ajmera
Account Manager, Unknown
May 2015 - March 2017
Pune Area, India
- Take and understand client's brief and business objectives
- Market research to determine key objectives
- Planning and strategizing the media spends
- Executing the marketing plan
- Analyzing and improvising ongoing campaigns
- Marketing collateral
- Creating analytical, data oriented reports and action plan
- Market research to determine key objectives
- Planning and strategizing the media spends
- Executing the marketing plan
- Analyzing and improvising ongoing campaigns
- Marketing collateral
- Creating analytical, data oriented reports and action plan
Marketing Executive, Estatemint Private Limited
February 2015 - April 2015
Social Media Manager, Letsintern.com
May 2013 - January 2015
- • Youth Brand Ambassador at JBL India
- • Cluster Manager at Goodvibes Powered by Viber • Campus Ambassador at Bed Head by TIGI • Campus Brand Ambassador at Dell • Campus Brand Ambassador at Viber • Content writing and Social Media Marketing at Dell
- • Cluster Manager at Goodvibes Powered by Viber • Campus Ambassador at Bed Head by TIGI • Campus Brand Ambassador at Dell • Campus Brand Ambassador at Viber • Content writing and Social Media Marketing at Dell
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Education
Post Graduation, Marketing Management
2017 - 2018
Pune
Bachelor in Mass Media & Communication, Mass Communication (Marketing and Advertisement)
2012 - 2015
HSC, CBSE Science
2010 - 2012
Pune
SSC
2001 - 2010
Balewadi