Rishav Kumar
Associate Director @ EarnKaro | Influencer, Affiliate & Growth Strategist | Top 100 Great People’s Manager of India 2024 | 2X Entrepreneur
🎯
Growth Marketer📣
Marketing📣
Social Media Marketing
Gurgaon, India
I am a self-motivated & enterprising marketer with over 12 years of experience. I have worked with top brands and built multi-million dollar businesses from scratch. Currently, I am the Associate Director at EarnKaro, India's top affiliate marketing platform. #MarketingGuru #BusinessBuilder #BrandStrategist
Associate Director, EarnKaro
July 2022 - Present
Gurugram, Haryana, India
- Heading business & growth, grew the business to a community of 3Mn affiliates and drove over 3Bn clicks & 1,000Cr+ worth of annual sales to Indian e-commerce brands
Associate Director, EarnKaro, Pouring Pounds India Pvt. Ltd
February 2019 - Present
Gurgaon, Haryana
- Built and scaled a master affiliate platform to 3 Mn users, 300Mn clicks, and 300Cr worth of sales annually
- Managed a team of 40 people and owned P&L for the vertical
- Managed a team of 40 people and owned P&L for the vertical
General Manager, EarnKaro.com
July 2021 - October 2022
Gurugram, Haryana, India
- Built EarnKaro
- com platform, grew it to 2Mn+ micro affiliates who drive over 20Mn monthly traffic & 200Cr+ worth of annual sales to top e-commerce companies
- com platform, grew it to 2Mn+ micro affiliates who drive over 20Mn monthly traffic & 200Cr+ worth of annual sales to top e-commerce companies
Senior Manager - Marketing, EarnKaro
August 2020 - September 2021
Gurugram, Haryana, India
- Led marketing and growth, grew Telegram as a marketing platform, introduced community led marketing, and owned marketing spend across paid, influencer & social channels
Manager - Marketing, CashKaro.com
February 2019 - August 2020
Gurgaon, Haryana, India
- Led new marketing initiatives focusing on user acquisition like influencer marketing, TikTok & Sharechat Ads, Student Ambassador Program, and other growth levers
Associate Vice President, One Impression
September 2018 - January 2019
Gurgaon, India
- Headed client relationship, business, and marketing for One Impression, India's leading influencer marketing platform and branded content solutions company
Associate Vice President, Anycast Technologies Pvt. Ltd
September 2018 - January 2019
- Led multiple functions at One Impression and managed team building, project delivery, revenue growth, client relationships, and in-house marketing strategies
Founder, University Express
April 2018 - September 2018
- Founded and built a media venture catering to millions of students
- Acquired by One Impression in September 2018
- Acquired by One Impression in September 2018
Founder and CEO, University Express Media (Acquired)
August 2012 - September 2018
Gurgaon, India
- Built University Express which was one of the largest youth community spread across 200 campuses in India with over 10Mn+ monthly readers & college influencers
National Account Manager, Collabera
January 2017 - April 2018
Bangalore, India
- Managed key clients such as Cisco, L&T Infotech, Genpact; achieved 2X growth in top line & net revenue for the given accounts
Account Executive, Collabera Technologies Pvt. Ltd
January 2017 - April 2018
- Managed blue chip clients and was responsible for growth, revenue flow, operations, and client relationship
Management Trainee, Interpublic Group (IPG)
April 2016 - June 2016
Gurgaon, India
- Managed digital campaigns for companies like Emami, Hindustan Times, and Escorts; drove 2X business impact from YouTube ads with a vernacular strategy
Management Trainee, Interactive Avenues Pvt. Ltd
April 2016 - June 2016
- Worked in the accounts & strategy team as Client Servicing Intern and managed digital campaigns for major blue chip brands
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Education
PGDM-General
2017
Lal Bahadur Shastri Institute of Management, Delhi
BA (H)
2014
Shaheed Bhagat Singh College (Morning)
12th
2011
Mount Carmel School
10th
2009
Vishwa Bharati Public School
Post Graduate Diploma in Management
2015 - 2017
Lal Bahadur Shastri Institute of Management
Marketing & Human Resources
Intermediate
2009 - 2011
Mount Carmel School
Commerce
Matriculation
2002 - 2009
Vishwa Bharati Public School
General
