Rishi Handa
Creative Leader | Brand Strategist | Driving Ideas & Impact Across Sectors
💻
Creative solutions💻
Creative Concepts💻
Creative Direction💻
Brand Strategy & Communication🤝
Business Development
New Delhi, India
Senior Creative Professional with 20+ years of experience in Brand Strategy & Communication, Creative Ideation, Direction, Production, and Business Development. Proven ability to lead teams and manage cross-functional projects across agencies and brands, developing integrated communication solutions that support business goals.
Experienced across the Lifestyle & Fashion, Hospitality, F&B, Health & Wellness, Entertainment, Government, Ministries and Public Sectors. Known for combining creative intuition, strategic thinking, and executional discipline to deliver relevant and effective communication.
Passionate about delivering the exceptional.
Group Creative Director, Avian WE
September 2021 - May 2024
New Delhi, Delhi, India
- Led the Creative Department at Avian WE while building it from a 5-person to a 20-member full-spectrum creative services vertical - with Graphic Designs, Illustrators, a Producer, Video Editors, and Animators.
- We won the Diamond SABRE AWARD for Superior Achievement in Creativity - SOUTH ASIA 2022, Social & Behavioral Change Communications (SBCC). For a path-breaking campaign for Care India, we created 4 animated videos and implemented a strategically targeted Facebook-only campaign, to create awareness about COVID-19 Safety Protocols and to address Vaccine Hesitancy.
- Avian WE is a leading integrated communications agency in India and integral to WE Communications, one of the world’s largest independent communications and integrated marketing agencies.
Founder & Creative Head, InterConnect Creative Communications
January 2020 - Present
New Delhi, Delhi, India
- A niche creative consultancy, where my responsibilities are Brand Communication & Strategy, Creative Writing, Content Creation, Direction & Production for Lifestyle & Fashion, Hospitality, F&B, Health & Wellness and Entertainment industries.
- We collaborate with creative, digital marketing & technical talent, to offer impactful turnkey solutions.
- We collaborate with creative, digital marketing & technical talent, to offer impactful turnkey solutions.
Business Lead / Social Media Head, The Communication Council
May 2017 - December 2019
New Delhi Area, India
- Boutique PR & Integrated Communications
- My responsibilities included leading a team of 20 (account managers, graphic designers, photographers, video editors, producers & performance marketing personnel), New Business Development, Brand Strategy, Creative Content Direction, Campaign Ideation and Client Servicing.
- My responsibilities included leading a team of 20 (account managers, graphic designers, photographers, video editors, producers & performance marketing personnel), New Business Development, Brand Strategy, Creative Content Direction, Campaign Ideation and Client Servicing.
- Our work entailed conceptualizing and launching live performance venues for The Lodhi & PVR, new stores & multiple product launches for Taco Bell India, curated mixed-media content for Delhi Club House, PVR Director’s Cut, The Lodhi, The Chanakya, DLF Emporio Mall, etc.
Head of Content, Digital, IMAGE PUBLIC RELATIONS
March 2016 - March 2017
New Delhi Area, India
Helped build and grow the digital & creative services department.
Creative Consultant / Manager Customer Relations, Azure Hospitality Private Limited
March 2013 - March 2016
New Delhi Area, India
- Developed implemented and managed an end-to-end efficient customer complaint resolution system (ORM) & maintained a 100% response rate on all digital platforms 24/7.
- Created and curated the digital profiles for their brands – Mamagoto, Rollmaal & Speedy Chow, including their websites and social media presence.
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Education
Bachelor’s Degree, Advertising
2000 - 2004
Hawaii Pacific University
