Exploring synergies with ad agencies & publishers. Helping brands with their business growth via the web by delivering CPS campaigns and implementing ROI-driven marketing strategies in line with their required KPIs for the NAM & Europe regions.

- Onboarded 50+ new partners
- Analyzing market trends, competitive landscape, and consumer preferences
- Identified, and negotiated with potential brand partners to establish mutually beneficial relationships.
- Building and maintaining a pipeline of potential partners and managing the end-to-end partnership process.
- Familiarizing Partners with the Product features/functionalities and Providing feedback and insights from brand partners to relevant teams to enhance product offerings and user experiences.
- Planning and implementing strategies with the Partners to grow the market presence
- Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
- The incumbent would be extensively involved in cross-functional liaisoning across Digital Marketing, Branding and Deals Teams, etc.

- Analyzing market trends, competitive landscape, and consumer preferences
- Onboarding potential partners and managing the end-to-end partnership process.
- Familiarizing Partners with the Product features/functionalities and Providing feedback and insights from brand partners to relevant teams to enhance product offerings and user experiences.
- Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy

Analyzing & inferring the Data in terms of transacting, acquired users, and ROI with the help of power BI & Other tools. Aligning and managing influencer marketing campaigns based on inferences made for user acquisition so they shop via CashKaro on 1500+ like Amazon, Myntra, Lakme, Axis, CoinDCX. Creating branding campaigns for the brands according to their requirements. Strategizing and executing campaigns on various platforms like YouTube, Instagram etc.

• Responsible for effective and efficient implementation of MAD interventions
supporting 500+ children across 6 cities through a network of passionate city
managers and volunteers.

• Supported city managers of 6 cities(Nagpur, Pune, Ahmedabad, Gwalior, Bhopal, Lucknow) with execution of all projects, team set-up and
alignment & operational-level

• Supported Associates and Directors in national-level operations & campaign delivery.

• Worked alongside vertical directors in holding organization communications &
supported city managers in communications delivery in the city.

My journey as a City Manager for the Transition readiness vertical has been phenomenal and enlightening. I have seen the vertical evolving into a stronger support system for adolescents at risk by focusing on a wide range of problems that they face in one of the most important trajectory points in their lives. Besides the support to carry out on-ground operations efficiently, the directors have provided me with ample of opportunities to up skill myself and help the youths better in their endeavours and challenges. The interventions designed for the vertical have enabled us to interact with the stakeholders of the youths and come up with holistic solutions for their situations. A lot of time and efforts also go into the research that is required to understand their lifestyles and circumstances better and all of us were trained on the same to provide personalised support for each and every youth. In course of time, I've met some remarkable volunteers that have brought in the sophistication that is required for such a functional vertical. I've also seen the TR volunteers show up for the admissions and placements of the youths and cheer them on through thick and thin. Throughout the year, we hear stories from across different cities about the youth's achievements and mile-stones which make me feel content and proud that together as a team, we are making a difference.

~ As an Influencer Marketing Executive, I dealt with CMOs, Brand and Marketing Heads of various enterprises, start-ups and corporates in elevating their online presence. 

~ Helped brands to mount up their social visibility & outreach through influencer marketing.

~ Strategized and executed campaigns on various social media platforms like YouTube, Instagram, Twitter, etc.