Riya Aggarwal
Digital Marketing Manager @ ICICI Securities | Social Media Marketing | Brand Management | Content Strategist | MBA
📣
Social Media Marketing🚀
Performance Marketing✨
Brand Management
Mumbai, India
Experienced marketer with a focus on social media management, performance marketing, and brand management. Strong track record of driving client acquisition and engagement. Worked with ICICI Securities, managing campaigns, executing influencer marketing strategies, and overseeing digital customer experience. Skilled in strategy and planning, P&L management, and data-driven decision-making. #MarketingExpert #SocialMediaPro #PerformanceMarketing
Management Trainee- Digital Acquisition, ICICI Securities
Present
- Collaborated cross-functionally with product teams to scale digital business by 10% through emailers and in-app promotion
- Delivered post-campaign performance and weekly content analysis basis CTR, CAC and incremental reach using Google Analytics, Google Search Ads, Appsflyer, Excel, Adobe and Hootsuite
- Delivered post-campaign performance and weekly content analysis basis CTR, CAC and incremental reach using Google Analytics, Google Search Ads, Appsflyer, Excel, Adobe and Hootsuite
Senior Manager- Social Media and Performance, ICICI Securities
Present
- Social Media analysis to identify 7 pain points and measured brand positioning via perceptual mapping
- Led 130% increase in engagement and 40% increase in followers organically on Instagram, LinkedIn, and YouTube
- Led 130% increase in engagement and 40% increase in followers organically on Instagram, LinkedIn, and YouTube
Chief Manager - Growth Marketing, ICICI Securities
May 2022 - Present
- Crafted data-driven plans, optimizing landing pages and campaign efficiency, achieving 10% MoM growth in client acquisition
- Maintained a positive competitive index by tracking competition behavior & deployed revamped referral program
- Maintained a positive competitive index by tracking competition behavior & deployed revamped referral program
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Education
M.B.A.
2022
Narsee Monjee Institute of Management Studies, Mumbai
Autonomous
B.Com (H)
2019
Pannalal Girdharlal D.A.V. College, New Delhi
Delhi University
A.I.S.S.C.E.
2016
Shaheed Rajpal D.A.V. Public School, New Delhi
C.B.S.E.
