Renju Kurien John
Now Leading Brand Partnerships @ SuperStuff 🌈 🤝 | Ex Brand Manager @ Moonshine Meads | Hospitality grad turned Marketer 👨🏻🍳👨🏻💻
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Brand Management✨
Brand Solutions🎪
Event Marketer📣
Social Media Marketing🤳
Content Creation
Pune, India
How can I help?
Moonshine Years: 2019 - 2024
I joined Moonshine in 2019 to lead engagement and community building at events & experiences.
Over the years, ended up doing so much more! 📈
Over the years, ended up doing so much more! 📈
As an alco-bev brand, that didn't have deep pockets, building our brand at festivals & bar events would be something I continue to head for the company till mid-2023 for all markets.
Ngl, was super fun too!
Ngl, was super fun too!
Worked 2020 remotely from back home in Kerala when Covid19 Lockdowns hit us hard.
Silver lining - took on Social Media & Comms, Online Logistics for when we had to pivot to a home delivery system (MH govt legalised alco-bev delivery to keep the business floating till bars & stores opened up in late 2020/early 2021 😅) 👉🏻
Silver lining - took on Social Media & Comms, Online Logistics for when we had to pivot to a home delivery system (MH govt legalised alco-bev delivery to keep the business floating till bars & stores opened up in late 2020/early 2021 😅) 👉🏻
2021 - 2023: Moved to Pune, launched more than 6 new Meads into the market & our sister Honey brand the Moonshine Honey Project. Worked on market launches for Karnataka, Haryana, Rajasthan, Himachal & Assam!
Worked with artists for all our Mead labels as each label is designed by an independent artist, worked with creators like Nikhil Kini, Sharan Nair & more for collaborative content & events 👉🏻
Worked with artists for all our Mead labels as each label is designed by an independent artist, worked with creators like Nikhil Kini, Sharan Nair & more for collaborative content & events 👉🏻
2023 - 2024: Led key internal projects for the coming years including the Bee Hotel Initiative, our new line of high alc Mead brands - Mati & MalabarGoldPort. Worked with agency partners & vendors for packaging, design, PR & comms
Worked on brand collaborations for Moonshine & Moonshine Honey Project including a Lemon Tea Mead made in collaboration with Vahdam Tea & Ulo Ice Creams made with Honey from the Moonshine Honey Project 👉🏻
Worked on brand collaborations for Moonshine & Moonshine Honey Project including a Lemon Tea Mead made in collaboration with Vahdam Tea & Ulo Ice Creams made with Honey from the Moonshine Honey Project 👉🏻
The Journey: 2016 - 2019
About Me
I started working at early-stage startups when I was 18 years old, and have continued to do so since then. Currently, I work at SuperStuff, helping brands and agencies connect with top marketing talent and the right experts for their growth journeys!
Some key work highlights from previous organizations I'm proud of:
2019 - 2024: Moonshine Meads
Worked with the founding team at Moonshine, Asia, and India's first Mead brand, to build the brand's presence in India and abroad. I donned multiple hats over the years, starting from leading an events team and setting up events across every state we were in. I transitioned to leading an in-house social media and design team, along with partner agencies for strategy and PR. My goal was to help the brand grow both online and offline through events, social media, creator/influencer partnerships, and earned media by building consistent relationships with key stakeholders in the hospitality industry. It remains a highlight of my career to have played a role in helping the brand reach the stage it was when I left.
2016 - 2017: Kommune
I was the first intern at Kommune and its sister brand BeatMap during its initial years. I had the opportunity to work with the founders to build both brands, along with the first edition of their IP, the Spoken Fest. To date, these remain some of the best people I’ve had the opportunity to work with and learn from, and they continue to be mentors for me.
Some key work highlights from previous organizations I'm proud of:
2019 - 2024: Moonshine Meads
Worked with the founding team at Moonshine, Asia, and India's first Mead brand, to build the brand's presence in India and abroad. I donned multiple hats over the years, starting from leading an events team and setting up events across every state we were in. I transitioned to leading an in-house social media and design team, along with partner agencies for strategy and PR. My goal was to help the brand grow both online and offline through events, social media, creator/influencer partnerships, and earned media by building consistent relationships with key stakeholders in the hospitality industry. It remains a highlight of my career to have played a role in helping the brand reach the stage it was when I left.
2016 - 2017: Kommune
I was the first intern at Kommune and its sister brand BeatMap during its initial years. I had the opportunity to work with the founders to build both brands, along with the first edition of their IP, the Spoken Fest. To date, these remain some of the best people I’ve had the opportunity to work with and learn from, and they continue to be mentors for me.
