Rohit Kulkarni
GTM & Strategy Expert 🚀 | Building Ayoo Care | 8+ Years in Marketing, Growth & Consulting 📈| MBA, IIM Calcutta🎓
📲
Digital Marketing
🎯
Growth Marketer
💡
Business Strategy
⚙️
Engineer
⚙️
Project Management
Bangalore, India

Experienced marketer with over 8 years of expertise in branding, digital marketing, and growth strategies. Worked with renowned companies like L&T and Cognizant. 

Proficient in driving GTM and internal consulting initiatives. 

Head of Marketing & Growth, AYOO Care
August 2024 - Present
Bangalore Urban, Karnataka, India
Core Team - Marketing & Strategy, LiveAltlife
June 2019 - August 2024
Bengaluru Area, India
Manager | Corporate Strategy, Cognizant
April 2018 - June 2019
Bangalore, India
- Responsible to drive a major Business Transformation program to enable “Internal Rotations” for 200K Billable associates across Cognizant - Developed & presented business cases to the Leadership Team to seek approval on kick-starting projects under the program 
- Aligned process owners & business partners to sign-off on a common goal and program charter 
- Re-engineered the current process & implemented system controls to build a foundation for the strategic program Internal Consulting Consult internal Business Partners on operational issues and help them build a digital strategy to Cognizant into an Agile and Empowered Organisation
- Responsibilities include 
–  Consulting the On-boarding HR team to re-design the end-to-end process for a potential hiring of 90K new employees, to enhance candidate experience and reduce the time to bill 
- Consulted Cognizant UK’s Payroll & Compensation Teams to re-design the Pension Payment Process end-to-end, with a focus on accuracy & automation; reduced TAT by 3days (per month) & reduced errors by 95% 
- Consulted the internal IT team to develop a framework for rollout of internal applications & systems across the globe with a focus on cost of delivery reduction, scalability and simplification
Assistant Manager - Engineering Management (Process), Larsen & Toubro
July 2016 - February 2017
Mumbai, Bangalore
- Led the process engineering management team for a turnkey project for Saudi Aramco 
- Optimized resources to ensure timely submission of the design deliverables 
- Collaborated with multiple departments and cost centers to resolve inter-departmental conflicts Achievements: 
- Led vital functions for a US $1
- 6 billion project for Saudi Aramco, the world’s largest oil producer 
- Negotiated & awarded sub-contracts worth US$ 2
- 2 million to technical service providers
Senior Project Engineer - Process & Commissioning, Larsen & Toubro
October 2014 - June 2016
Mumbai, Banglaore, Surat
- Delivered process and process safety design deliverables for a US$ 140 million ONGC project Achievements: 
- Led a cross-functional team to commission two production platforms and brownfield facilities 
- Eliminated delays in delivery of a US$140 Million project for ONGC by developing a modular approach and restructuring the schedule, achieving 60% reduction in offshore works; delivering savings of US$12 Million 
- Awarded a ‘Certificate of Appreciation’ from senior management for these optimizations 
-  Secured approval of senior management to standardize & implement the system in all future projects 
- Mentored a young graduate trainee during the project
Project Engineer - Process & Commissioning, Larsen & Toubro
August 2012 - September 2014
Mumbai, Bangalore, Chennai, Yangoon (Myanmar), Kuala Lumpur (Malaysia)
- Delivered process safety design for a US$ 120m project for PETRONAS, Malaysia Achievements: 
- Led a multicultural team of engineers and technicians, to direct more than 180 supervisors and workmen, to commission a production facility in challenging Thailand- Myanmar waters 
- Achieved savings of US$0
- 6 Million by commissioning the critical production facility, ahead of schedule; received an ICON award for the achievement - selected from over 150 nominations across L&T 
- Negotiated with the Client to achieve change orders worth US$09 Million (80% of total project value) 
- Delivered presentations to the Corporate team of PETRONAS to secure ‘Fit for Commissioning’ certificate for the project 
- Developed a system utilizing IT solutions to facilitate identification and micro-level tracking of resources & monitoring work progress at offshore; achieved 40% reduction in ordering of contingency spares by avoiding wastage, and enabled an even workload 
- Conducted training and knowledge sharing workshops for Client’s (PETRONAS) employees to educate them about the process systems being installed
Engineer - Business Development (Technical Support), Larsen & Toubro
August 2011 - July 2012
Mumbai Area, India
- Conducted technical verification of the tender documents received from the potential Client 
- Delivered technical assistance to the BD team to submit a competitive bid 
- Prepared competitive cost and schedule estimates for subcontracting specialist studies and services Achievements: 
- Devised market specific bidding strategies for clients in Turkmenistan, Malaysia, Taiwan, Myanmar and Abu Dhabi, securing EPC projects worth US $ 385 Million from first-time clients like PETRONAS, British Gas, and ONGC (Deepwater KG Basin) 
- Participated in risk assessment workshops to evaluate risks & develop mitigation strategies involved in bidding for any new projects 
- Standardized documentation, and developed a database of past projects and proposals for costing; achieving savings of more than 80 man-hours per tender
Intern, Reliance
May 2010 - June 2010
Navi Mumbai
Intern, Godrej Industries Limited and Associate Companies
May 2009 - July 2009
- Completed a project for optimizing the fat splitting operations at the plant
- Recommendations were taken for implementation which resulted in an increase in the output by 10%
Education
Bachelor of Technology (B.Tech.)
Visvesvaraya National Institute of Technology
Chemical Engineering
International Business
Strathclyde Business School
Master of Business Administration - MBA (PGPEX)
Indian Institute of Management, Calcutta
Strategy | Marketing | Economics
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