Roshni Dadabhoy
I am a seasoned professional with 17+ years of experience in branding content creation, and digital marketing. I have worked with Ogilvy and Digitas, leading creative teams and managing brands like Marico, ITC, Jio and Unilever.
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Creative Strategy💬
Content Marketing💻
campaign ideation💻
Script writing💻
Team Building
With 17+ years of experience in marketing and branding, I have worked with renowned companies like Ogilvy and Digitas, creating impactful campaigns and leading teams. My expertise lies in conceptualizing campaigns, content creation, and digital marketing. #DigitalMarketingExpert #BrandStrategist #CreativeThinker
Senior Creative Director, Ogilvy
December 2021 - Present
Mumbai
- Leading the creative duties with the Content Force [Social Media Cell] - a young and dynamic group, nestled within Ogilvy
- It creates always-on content, influencer-led, independent campaigns primarily for digital storytelling
- The challenge is to collaborate and create dynamic, rich content while maintaining the Ogilvy quality
- Spearheading a team of 25+ members, to push the envelope and carve an authentic space for ourselves resulting in awards, client love and more clients
- Brands being managed: Marico - Livon and Parachute Advansed, ITC - Savlon, Nimyle, Tata Play Binge - Performance business, Coke - Maaza, Minute Maid Pulpy Orange, Unilever - Indulekha, Pantaloons, Hilton Hotels, Nexus malls
- Developed a comprehensive visual identity system that unified the company’s brand across all marketing channels
- It creates always-on content, influencer-led, independent campaigns primarily for digital storytelling
- The challenge is to collaborate and create dynamic, rich content while maintaining the Ogilvy quality
- Spearheading a team of 25+ members, to push the envelope and carve an authentic space for ourselves resulting in awards, client love and more clients
- Brands being managed: Marico - Livon and Parachute Advansed, ITC - Savlon, Nimyle, Tata Play Binge - Performance business, Coke - Maaza, Minute Maid Pulpy Orange, Unilever - Indulekha, Pantaloons, Hilton Hotels, Nexus malls
- Developed a comprehensive visual identity system that unified the company’s brand across all marketing channels
Associate Creative Director, Digitas
April 2015 - June 2021
Mumbai
- Led teams to curate and execute digital + social media campaigns across categories
- Brands managed: Jio, NIVEA, digibank, Goodknight, Hotstar, IDFC Bank, Godrej Expert Rich Crème, Mahindra Holidays, IndoSpace, Appy Fizz, Lodha, Siemens, Nissan, Dove, Lux Golden Rose Awards, Tourism New Zealand, Jeep
- Brands managed: Jio, NIVEA, digibank, Goodknight, Hotstar, IDFC Bank, Godrej Expert Rich Crème, Mahindra Holidays, IndoSpace, Appy Fizz, Lodha, Siemens, Nissan, Dove, Lux Golden Rose Awards, Tourism New Zealand, Jeep
Copy Lead, World Wide Open
June 2012 - March 2015
Mumbai
- Worked on the digital properties for various brands under Reliance Communications
- Brands managed: Reliance Communications, Reliance Mutual Funds, Reliance Life Insurance, Big Cinemas, BigFlix and Big CBS channels, namely Love, Prime and Magic
- Brands managed: Reliance Communications, Reliance Mutual Funds, Reliance Life Insurance, Big Cinemas, BigFlix and Big CBS channels, namely Love, Prime and Magic
Sub-Editor, Spenta Multimedia
March 2010 - January 2012
Mumbai
- Wrote, edited and coordinated the release of 2 monthly magazines
- Publications worked on: The BPP Review, Mid-Town Musings, Hair, Jet Domestic, Select, India Boating and the BeBeautiful website
- Biggest value add was strengthening content planning, creation and collection
- Publications worked on: The BPP Review, Mid-Town Musings, Hair, Jet Domestic, Select, India Boating and the BeBeautiful website
- Biggest value add was strengthening content planning, creation and collection
Senior Account Executive, Ogilvy & Mather
June 2007 - February 2010
Mumbai
- Managed the family care tea brand - BrookeBond Red Label and its variants across global markets - Pakistan, SriLanka and Bangladesh
- Executed a number of films and various brand collaterals for campaigns
- Executed a number of films and various brand collaterals for campaigns
Trainee, Rediffusion DY&R
May 2006 - May 2007
Mumbai
- Understood and executed the basics of advertising and the role it plays with clients
- Planned shoots, managed celebrities, tackled client responsibilities and back-end technicalities for the Colgate Palmolive group
- Planned shoots, managed celebrities, tackled client responsibilities and back-end technicalities for the Colgate Palmolive group
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