- Develop and implement comprehensive retention strategies for customers in UAE and KSA, focusing on personalized and localized approaches
- Analyze customer data to identify trends, preferences, and pain points, using insights to inform targeted retention campaigns
- Design and execute A/B testing for various retention initiatives to determine the most effective strategies and optimize engagement efforts
- Collaborate with marketing, product, and customer service teams to ensure a seamless and consistent customer journey across all touchpoints
- Monitor key retention metrics (e
- g
- , churn rate, customer lifetime value) and report on performance to senior management, providing actionable recommendations
- Create and manage loyalty programs that incentivize repeat purchases and foster long-term customer relationships
- Utilize CRM tools to segment customer base and deliver personalized communication that enhances user experience and satisfaction

- Spearhead CRM retention marketing initiatives, managing user engagement strategies across Pan India
- Optimize and automate retention campaigns to enhance efficiency and effectiveness, utilizing advanced CRM tools and techniques
- Develop and implement native display strategies to ensure personalized and relevant content delivery to users
- Conduct strategic planning to maintain mutually exclusive user segments, preventing overlap and maximizing campaign reach
- Design and execute experiments to test new retention strategies, analyzing results to inform future initiatives
- Collaborate closely with cross-functional teams including product, data analytics, and customer support to align retention strategies with overall business goals
- Monitor key performance metrics (e
- g
- , engagement rates, retention rates) and provide regular reports to senior management with actionable insights

- Led and executed nationwide campaigns for Swiggy, targeting diverse customer segments across India
- Launched new initiatives, including SwiggyOne, Instamart, Genie, Meats, Alcohol, and Diners, from pre-buzz activities to user conversion
- Developed and implemented quirky content and brand love campaigns for the Food Marketplace, significantly increasing user engagement
- Conducted in-depth competitive analysis to enhance communication strategies, staying ahead of competitor brands
- Designed and executed strategies to retain dormant users, successfully re-engaging them on the platform
- Collaborated with cross-functional teams to ensure cohesive campaign execution and alignment with overall business goals
- Analyzed campaign performance metrics, providing insights and recommendations to optimize future initiatives

- Assisted in the development and execution of CRM marketing campaigns across various channels such as Email, SMS, Push Notifications, and WhatsApp
- Gained a comprehensive understanding of CRM tools and techniques to segment audiences and personalize communications
- Monitored and analyzed campaign performance metrics, providing insights and recommendations for optimization
- Supported the creation of engaging content tailored to different customer segments to enhance engagement and retention
- Collaborated with the marketing team to ensure cohesive messaging and alignment with overall marketing strategies
- Participated in brainstorming sessions to develop innovative ideas for customer engagement and retention initiatives