SAGAR SHANTARAM PATIL
Customer-focused Marketer with 15 years of experience in setting up and growing high performance marketing and product teams to boost Customer LTV, Revenue & Profitability.
🎯
Growth Marketer🤝
Customer Success📣
Product Marketing
Mumbai, India
I am a seasoned marketer with 15 years of experience in CRM and customer retention. I have worked with well-known brands like MoEngage, Jumia Group, and Flipkart, driving growth and maximizing CLV. My expertise lies in leveraging data, technology, and customer psychology to optimize campaigns and increase revenue. #CRMExpert #MarketingGuru #RetentionStrategist
Director, Growth Advisory Services, MoEngage Inc.
September 2021 - December 2023
- Consulted 15+ Brands using MoEngage to improve Growth KPIs like Activation Rate, Retention Rate, & Conversion Rate by reviewing, rethinking, & restructuring their CRM & CLC programs
- Restructured campaigns with Marketing Automation for Online Grocery saving 70% efforts
- Improved 30-day Retention of Gaming App
- Designed & Conducted flagship course Customer Engagement Leadership Program
- Restructured campaigns with Marketing Automation for Online Grocery saving 70% efforts
- Improved 30-day Retention of Gaming App
- Designed & Conducted flagship course Customer Engagement Leadership Program
Growth Consultant, Independent Consultant
September 2020 - August 2021
- Passion Gaming: Improved activation by 10%, retention by 11%, conversion by 9%, ARPU by 14%
- Yogabar: Increased revenue by 20% using channels Email, SMS & Whatsapp with Shopify Plugin
mproved volunteer conversion by 15%, repeat rate by 15% & refer rate by 20%
- Care24: Redesigned Landing Pages & Activation flow to grow Marketing Click to Call Conversion
- Cashkaro: Revamped onboarding & activation flow analyzing key elements impacting retention
- Yogabar: Increased revenue by 20% using channels Email, SMS & Whatsapp with Shopify Plugin
mproved volunteer conversion by 15%, repeat rate by 15% & refer rate by 20%
- Care24: Redesigned Landing Pages & Activation flow to grow Marketing Click to Call Conversion
- Cashkaro: Revamped onboarding & activation flow analyzing key elements impacting retention
Head of Retention Marketing (CRM), Jumia Group
May 2019 - August 2020
- Led 25 member team across Africa managing E-Commerce, FoodTech, eWallet, Travel Apps
- Boosted profitability driving 30% revenue at zero cost with Email, App Push, Web Push, SMS
- Improved retention - 90% yearly repeat through targeted incentives & anti-churn programs
- Increased CLV and Order Count through loyalty programs like J-Prime, J-Rewards, eCashback
- Boosted profitability driving 30% revenue at zero cost with Email, App Push, Web Push, SMS
- Improved retention - 90% yearly repeat through targeted incentives & anti-churn programs
- Increased CLV and Order Count through loyalty programs like J-Prime, J-Rewards, eCashback
VP, Product Management & UX, Netcore Cloud
May 2017 - May 2019
- Led 6 PMs & 3 UX Designers to build products in Mobility, Marketing Automation, MarTech
- Revamped UX & UI to engage New Gen Marketer Persona who is data driven & hands-on
- Delivered innovations through 0 to 1 team to enter new areas AI, ChatBot, MAdTech, WhatsApp
- Revamped UX & UI to engage New Gen Marketer Persona who is data driven & hands-on
- Delivered innovations through 0 to 1 team to enter new areas AI, ChatBot, MAdTech, WhatsApp
Head of Retention Marketing (CRM), Flipkart
September 2014 - May 2017
- Grew business through free channels Email, App Push, Web Push, SMS to 400Mn USD per year
- Increased CRM contribution to business from 2% to 15%, by setting up & growing growth team
- Created and executed Marketing Plan for events, contributing 1Bn USD-25% of Big Billion Days
- Increased CRM contribution to business from 2% to 15%, by setting up & growing growth team
- Created and executed Marketing Plan for events, contributing 1Bn USD-25% of Big Billion Days
Associate Director, New Products, Kenscio Digital
September 2013 - September 2014
- Handled P&L of the New Products Division leading 15 people team to drive 10 Cr revenue
- Led 5 innovative products- Big-Data, Marketing Analytics, Email Marketing, Digital Marketing
- Led 5 innovative products- Big-Data, Marketing Analytics, Email Marketing, Digital Marketing
Senior Marketing Manager, Inkfruit.com | Zovi.com
September 2012 - August 2013
- Increased transactions from repeat customers to 50% using targeted marketing & automation
- Zovi & Inkfruit Merger- Sensitized & migrated 90% customers from Inkfruit to Zovi platform
- Zovi & Inkfruit Merger- Sensitized & migrated 90% customers from Inkfruit to Zovi platform
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Education
PGDM (MBA)
2008 - 2010
Indian Institute of Management Ahmedabad (IIMA)
2.9/4.3 (Top 100)
B.E. (Electronics)
2003 - 2007
Shah & Anchor Engg. College, Mumbai University
73.1% (Gold Medalist)
