Sagnik Chatterjee
I am a Marketing Grad from MICA, Ahmedabad. Working as a Marketing Strategy & Planning Leader at Brane Enterprises and Technical Consultancy experience with Deloitte Consulting India.
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Brand Management📣
Product Marketing📣
Social Media Marketing💡
Creative Strategy⚙️
Project Management💬
Content Marketing🤳
Influencer Marketing🏅
Sports Marketing
Hyderabad, India
Experienced marketer with a strong background in strategic marketing and communication. I have worked with top-tier companies like Brane Enterprises and Deloitte Consulting India, implementing successful marketing strategies and increasing lead conversion. Skills include brand management, event management, social media marketing, and competitor analysis. #StrategicMarketer #MarketingPro #ResultsDriven
Marketing Strategy & Planning Leader, Brane Enterprises
May 2024 - Present
- Increased lead conversion by 21% through creation of critical sales collateral such as Pitch decks, Brochures, Case Studies, Explainer videos etc
- Curated 18+ comprehensive Customer Success Stories across 9 industries, defining outcomes and crafting compelling product narratives to support partners in customer-facing sales demos
- Developed and implemented value propositions and market perspectives for key solution areas, regularly updating Marketing Collaterals to accurately reflect capability areas, ensuring alignment with industry developments and trends
- Partnered with Content & Video team to develop Promotional Merchandise, Signage, Banners & Roll-up Stands for multiple MOU Signing & Exhibition events
- Guided designers, copywriters, and product teams to synchronize adoption activities with overarching company objectives, ensuring a unified strategy and maximizing overall impact
- Curated 18+ comprehensive Customer Success Stories across 9 industries, defining outcomes and crafting compelling product narratives to support partners in customer-facing sales demos
- Developed and implemented value propositions and market perspectives for key solution areas, regularly updating Marketing Collaterals to accurately reflect capability areas, ensuring alignment with industry developments and trends
- Partnered with Content & Video team to develop Promotional Merchandise, Signage, Banners & Roll-up Stands for multiple MOU Signing & Exhibition events
- Guided designers, copywriters, and product teams to synchronize adoption activities with overarching company objectives, ensuring a unified strategy and maximizing overall impact
Business Technology Analyst, Deloitte Consulting India
August 2019 - May 2022
- Collaborated with Client Team SPOCs, Deloitte Leadership, Project Manager, Backend Support team as a Defect Coordinator & handled 15-20+ Defect Calls weekly across Technical and Functionals teams to prepare detailed reports which resulted in 37% faster defect assignment & resolutions
- Prepared 45+ customized report programs, interactive forms, and enhancements for Retail Clients across Consumer Goods & Lifestyle Industry in North America & Southeast Asia
- Integrated legacy systems with SAP using SAP PI/PO middleware to ensure seamless data transfer during implementation for renowned Global Fashion brand in Southeast Asia, South America & North America regions
- Developed 65+ Design Documents including Technical Specifications and UAT Documents to streamline cross functional knowledge transfer and build a comprehensive team reference repository
- Prepared 45+ customized report programs, interactive forms, and enhancements for Retail Clients across Consumer Goods & Lifestyle Industry in North America & Southeast Asia
- Integrated legacy systems with SAP using SAP PI/PO middleware to ensure seamless data transfer during implementation for renowned Global Fashion brand in Southeast Asia, South America & North America regions
- Developed 65+ Design Documents including Technical Specifications and UAT Documents to streamline cross functional knowledge transfer and build a comprehensive team reference repository
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Education
PGDM-C
2022 - 2024
MICA, Ahmedabad
Strategic Marketing & Communication
B. Tech
2015 - 2019
KIIT, Bhubaneswar
Electronics & Electrical Engineering