Sai Prasath on SuperStuff.ai

Sai Prasath

Brewing Brands, Crafting Stories

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Brand Management

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Media Strategy

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Branding Strategy

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Marketing

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Digital Marketing

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Bengaluru, India

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About

Work with me

This is me!

Hi, I'm Sai!

Currently I'm a Senior Brand Manager at upGrad.

Led the strategy, media planning & end-to-end execution of upGrad’s sponsorship 7+YEARSkTank India Season 3 which has had significant positive impact on the brand including an increase in Share of Search Volume by over 65%.

Led successful launch of over 12+ brand campaigns, with 1 campaign winning the prestigious YouTube Awards for Local Connection & another achieving best ROI (more than 3x) in upGrad’s brand campaign history.

Some of my highlights!

Recognized for managing a brand budget of 40+ crores annually for over 2 years with responsibility to grow business profitably from brand, organic & direct channels.

Experienced in brand management, with a track record of launching impactful campaigns and improving brand awareness and footfall in stores.

Worked with prominent brands like Zeno Health, Generico (rebranded to Zeno Health) and Raymond, delivering value and increasing sales.

Adaptive and versatile, successfully transitioned into brand marketing at Zeno Health and helped position the brand as a trusted source for information on health & medicines through social media marketing.

Managed a brand budget of 40+ crores annually for over 2 years with responsibility to grow business profitably from brand, organic & direct channels.

Created impactful work examples for diverse clients including upGrad, Zeno Health, and Raymond, showcasing expertise in brand strategy, communication strategy, and digital marketing.

About Me

Experienced marketer with 7+ years in brand management and digital marketing. Worked with upGrad, Zeno Health, and Raymond. Skilled in brand strategy, campaign management, and social media marketing. #ExperiencedMarketer #BrandManagement #DigitalMarketing

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