- Managed a brand budget of 40+ crores annually for over 2 years with responsibility to grow business profitably from brand, organic & direct channels
- Led the strategy, media planning & end-to-end execution of upGrad’s sponsorship 7+YEARSkTank India Season 3 which has had significant positive impact on the brand including an increase in Share of Search Volume by over 65%

- Launched over 12+ brand campaigns in the last 18 months with 1 campaign having won the prestigious YouTubeAwards for Local Connection & another giving the best ROI (more than 3x) in upGrad’s brand campaign history; this brand campaign also helped reduce performance CPLs by 15%
- From writing the brief to media planning to execution of the campaign, everything was done in-house
- The campaign was led by me end-to-end

- Conceptualised & launched the brand’s first campaign, which improved the brand’s awareness and improved footfall in the stores across Mumbai by over 100% within one week of campaign flight
- Headed social media - rebranded Generico to Zeno Health & created the content strategy to position Zeno Health as a trusted source for information on health & medicines
- Organically improved followers from 2000 to 10,000+ on Instagram
- Co-created brand guidelines with agency partner & oversaw digital asset creations for the brand including launching a new website and app
- Helped scale app MAUs from 10,000 to 130,000+ through brand and affiliate marketing

- Conceptualized & implemented a GTM strategy for Raymond Footwear in CoFo stores & oversaw a 20% jump in sales Y-o-Y
- Curated a consumer rewards strategy in Tier 2 & Tier 3 cities & increased sales by 10% Q-o-Q
- Co-created a marketing campaign celebrating weavers of Khadi called “Heroes of the loom” during GandhiJayanti, October 2020 which increased khadi sales in the select stores by 50% compared to weekly average run rate

- Managed paid marketing campaigns with budgets more than $50,000 monthly for the core product
- Reduced the Cost Per Lead by 35% using campaign optimization techniques
- Replicated the multi-touchpoint marketing attribution-modeling that I helped create at Zoho

- Managed paid marketing campaigns with budgets more than $300,000 monthly for two products in the ManageEngine portfolio and increased customer base by 21% Y-o-Y
- Co-created and implemented a new system that helped optimize performance marketing spends through multi-touchpoint marketing attribution-modeling
- Improved leads for the products I managed by 81% across performance and organic channels by suggesting a new lead form design which was built on progressive profiling