Samit Malkani

Head of Brand, Social & Events Marketing, SEA | APAC Modern Marketing Transformation Leader @ Google

📣

Social Media Marketing

📣

Advertising

⚙️

Project Management

✍️

Copywriting

✨

Brand Management

Singapore

Home

About

Services

Work with me

How can I help?

1:1 Brand Strategy Call

Hi, I'm Samit!

Overseeing brand and social marketing in SEA while driving APAC marketing transformation at Google

Award-winning Brand Marketer with expertise in Google APAC Modern Marketing Transformation.

Expertise in Google APAC Modern Marketing Transformation.

A service-oriented leader known for loyalty, integrity, and driving impactful marketing with creativity and continuous learning.

Recognized for pioneering digital leadership and delivering industry-wide acclaim for innovation and excellence.

Built brands with depth and longevity, while optimizing processes to save time and costs.

Merged brand strategy, technology, and cultural insights to create high-impact marketing campaigns across traditional and digital platforms.

Some of my Writings!

Digital Marketing: Educating The Evangelists

How I Moved From Creative To Client-Side, With Google…#truestory!

On The Edge Of Glory

My Work Journey with Google (10+ years)

Current Role:

Head of Brand, Social & Events Marketing, SEA (June 2023 - Present)

Built social infrastructure and best practices across APAC to support Modern Marketing Transformation, focusing on Gemini (formerly Bard).

Transformed Google Indonesia's social channels into world-class platforms, achieving 4x YoY performance with lower-than-average spending.

Led breakthrough campaigns that exceeded goals on key business outcomes.

Drove measurable improvements in brand health through transformative social-first marketing.

Head of Brand & Creative Marketing, India & SEA (July 2021 - May 2023)

Delivered award-winning Search and Brand campaigns, winning over 60 industry accolades.

Scaled India's successful social model to SEA and APAC, supporting marketing transformation.

Streamlined creative operations for 11% cost savings and reduced FTE time significantly.

Enhanced brand sentiment, achieving a 66% reduction in negative perception through effective social listening.

Head of Brand Marketing, SEA & India (April 2019 - July 2021)

Unified Brand Reputation and Creative teams, fostering a transformative vision and culture.

Increased brand trust by 10% by prioritizing key issues with senior leadership.

Co-led Google’s COVID-19 response, reaching over 1B users with authoritative information.

Completed a commitment to upskill 3M SMBs in ASEAN on digital skills.

Brand Creative Lead, India & SEA (May 2017 - April 2019)

Brand Creative Lead, India (April 2014 - May 2017)

Some of the Companies I've Worked with!

About Me

Hi there! I'm Samit Malkani, a highly adaptable and award-winning marketer with over 10 years of experience. I've had the privilege of working with Google, leading brand and creative marketing initiatives in SEA and India. I specialize in driving impactful marketing through innovative strategies, cutting-edge technology, and cultural insights.