- Build foundational social infrastructure and best practice playbooks across APAC to support Modern Marketing Transformation and critical focus areas like Gemini (fka Bard)
- Building Google Indonesia social channels into world-class, Google-leading channels
- Achieved 4x YoY performance with lower than average spend
- Lead breakthrough campaigns that exceed our goals on key business outcomes
- Drive measurable improvements in brand health through transformative social-first marketing

- Delivered breakthrough Search and Brand campaigns that won 60+ awards and exceeded business targets
- Scaled the India Social model to SEA and APAC as part of APAC Marketing's Social-First/Modern Marketing Transformation
- Re-engineered creative operations and agency rosters to deliver 11% durable cost savings and significant reduction in FTE time
- Achieved a 66% reduction in negative sentiment through a robust social listening and defence infrastructure
- Upskilled Marketers in creative skills through a wide-ranging programme of training and inspiration

- Unified the Brand Reputation and Brand Creative teams, and set a vision and culture to transform the team
- Drove a 10% gain in brand trust by identifying a key issue, and influencing senior leadership to prioritise it
- Co-led Google’s COVID response, supporting over 1B users with authoritative information, wellbeing and helpful campaigns through social and owned channel
- Completed our commitment to ASEAN to upskill 3M SMBs on digital skills, accelerating scale and delivery with operational efficiencies

- Led campaigns that drove high incremental product growth alongside brand love and trust across multiple products and initiatives
- Elevated our Social creative with outstanding content and creative work focused on driving positive advocacy
- Modernised our agency roster, giving us access to critical skills and talent
- Led the APAC Crisis Response team, responding to a number of natural and man-made disasters and helping users access critical information around those

- Established the brand voice for India through a series of highly creative and effective campaigns for every Google consumer product in India, from hardware (Pixel, Home) to apps (Search, GPay, Maps, Duo, Photos)
- Set up foundational marketing structures like the agency roster, brand book, creative vision and principles and our first Brand Creative team
- Owned and led brand initiatives like Doodles and Crisis Response, and innovative brand projects like India In A Day
- Won multiple Effies and various creative awards, along with multiple internal awards

- Took over creative leadership of the agency's largest office
- Led the team through new business pitches

- Led the company's effort to build creative capabilities to complement strong data-driven capabilities
- Innovated with experimental, data-driven social-first campaigns for brands like Westside and Celio

- Led and built a young, multidisciplinary, social-first creative team
- Won new business mandates from brands like Microsoft, Pepsi, 7Up and Nivea, leading to significant new revenue
- Co-authored the viral campaign behind 'Why This Kolaveri Di?', India's most-watched YouTube video for nearly 10 years

- Boosted advertiser success with content and media strategies for Dove Real Beauty and P&G
- Led successful pitches for major clients like Accenture and Kotak
- Developed high-performing, long-running brand solutions for them
- Led successful cross-functional collaboration with Editorial, Marketing, Sales, Sales Strategy and Custom Brand Solutions teams across APAC

- Crafted award-winning campaigns for iconic brands like Tata Tea, VIP, Idea Cellular, Bajaj Auto and Johnson's Baby
- Lead copywriter on the first 3 years of Jaago Re, Tata Tea's long-running purpose-driven campaign that turned around the tea category in the wake of coffee competition
- Led high-performing local and regional campaigns for Johnson's Baby that cemented market leadership, built trust and sold product
- Shifted to digital and led a young team to build good work on Pureit (Hindustan Unilever) and Fastrack (Titan)