Samridh Arora
Strategy & Performance Consultant | EY Parthenon | Reckitt | McKinsey
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Engagement Management
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Team Management
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Business Development
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Customer Success
Delhi, India

Experienced marketer with a strong background in strategy and performance consulting. Worked with top companies like EY Parthenon, Reckitt, and McKinsey. Skilled in business analytics, engagement management, and policies & procedures. Excited to bring my expertise to new challenges. 

Engagement Manager, EY-Parthenon
September 2023 - Present
Gurugram, Haryana, India
Area Sales Manager, Reckitt
July 2021 - September 2022
Jaipur, Rajasthan, India
Management Trainee Program, Reckitt
June 2020 - June 2021
Gurugram, Haryana, India
Associate Manager, Enphase Energy
May 2020 - June 2020
Corporate Relations and Placement Coordinator, Indian Institute of Management, Kozhikode
July 2018 - March 2020
- Part of a 14-member committee elected through batch vote to nurture and maintain relations between the corporate and IIM Kozhikode through multiple avenues of campus engagements
- Campus-corporate liaison for companies across sectors 
- Organizing various campus engagement activities such as workshops, competitions and guest lectures for the students for gaining industry knowledge 
- Coordinating with students and companies for recruitment activities for summer internships and finals placements
Marketplace Intern, Uber
April 2019 - June 2019
Gurgaon, Haryana, India
- Fare fallback analysis and improvement of pricing accuracy 
- Analyzed the fare fallback problem across top 5 cities with a pilot solution for NCR covering 12 mn trips 
- Conceptualized a correction mechanism for Uber Maps to improve price prediction by reducing detours 
- Led to a 20% improvement in the pricing accuracy of the target group areas
- Expansion strategy for Uber Express Pool(walking pool) in India 
- Designed the strategy for launching Express Pool in top 5 cities of India through hot spot based analytics 
- Automated the Pickup & Dropoff point identification and activation process increasing efficiency by 98% 
- Eventually this automation model adopted for launching Walking Pool in 4 cities of India
- Earned a PrePlacement Offer
Research Analyst, McKinsey & Company
June 2016 - June 2018
Global Insurance Pools – Global Financial Institutions Centre
- Developed Commercial Lines Pools, a market sizing tool with insights from insurance leaders.
- Forecasted APAC and Eastern Europe insurance markets, totalling EUR 1.6 tn.
- Remodeled the Global Insurers database for consistent information across 101 global players.
- Expanded the Commercial Lines Tool from a 2D to a 4D dynamic offering.
- Earned an onsite staffing opportunity for a Commercial Lines client engagement in Spain.
- Co-authored McKinsey Whitepaper - Global Insurance Insights 2017.

Asia-Pacific Banking & Insurance Research – Global Financial Institutions Centre
- Delivered market insights for Retail Banking and Insurance engagements in SEA.
- Contributed to client development efforts with partners in Financial Institutions.
- Built the General Insurance Analysis Tool for peer benchmarking and market analysis in India.
- Published a proprietary document with McKinsey partners on the General Insurance Industry in India.
Head of Corporate Relations, Mark-it, Marketing Society of SSCBS
July 2014 - May 2016
Marketing Intern, Guiding Star Digital LLP
February 2015 - November 2015
Industrial Services Intern, CBRE
June 2015 - July 2015
Project Manager, Bobble App
February 2015 - April 2015
Organiser, WYSIWYG Conference
January 2013 - December 2014
Education
Post Graduate Programme
2018 - 2020
Indian Institute of Management, Kozhikode
Bachelor of Management Studies Management
2013 - 2016
Shaheed Sukhdev College Of Business Studies
AISSCE & AISSE
1999 - 2013
Birla Vidya Niketan
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