Sanil Shekatkar
I spent over a decade playing competitive cricket across all ages and open categories. Now, I bring that same dedication and strategic thinking to the world of brand building.
💡
Branding Strategy✨
Brand Management💻
Retention Marketing
Mumbai, India
Experienced marketer with a focus on customer success and brand management. I have worked with CleverTap, managing 35+ clients and achieving portfolio growth of ~25% in India's emerging market. Skilled in marketing analytics, GTM strategy, and product marketing. #CustomerSuccess #BrandManagement #MarketingAnalytics
Customer Success Manager, CleverTap
April 2023 - Present
Mumbai, Maharashtra
- Managing 35+ clients with a total Annual Contract Value of approximately $800,000, with an average quarterly NPS score of 60
- Implemented omnichannel marketing strategies across mobile and web channels, E-mail and Whatsapp, and leveraged data analytics to optimize user segmentation and engagement
- Worked as a Subject Matter Expert to improve key brand metrics such as campaign CTR rates (>10%), End User Conversions (10%-30%), ARPU and overall ROI for B2B, B2C and D2C clients
- Achieved ~25% portfolio growth in India's emerging market for FY23, resulting in an incremental annual revenue increase of approximately $200,000
- Prevented potential churn for 8 accounts totaling $160,000 by thorough churn forecasting and focused retention strategies
- Managed diverse client portfolio spanning Fintech, Edtech, E-Commerce, Sports, and Healthtech sectors
- Implemented omnichannel marketing strategies across mobile and web channels, E-mail and Whatsapp, and leveraged data analytics to optimize user segmentation and engagement
- Worked as a Subject Matter Expert to improve key brand metrics such as campaign CTR rates (>10%), End User Conversions (10%-30%), ARPU and overall ROI for B2B, B2C and D2C clients
- Achieved ~25% portfolio growth in India's emerging market for FY23, resulting in an incremental annual revenue increase of approximately $200,000
- Prevented potential churn for 8 accounts totaling $160,000 by thorough churn forecasting and focused retention strategies
- Managed diverse client portfolio spanning Fintech, Edtech, E-Commerce, Sports, and Healthtech sectors
Cultural Analyst (Live Project), Nike with Wieden and Kennedy
October 2022 - March 2023
Ahmedabad, Gujarat
- Developed a GTM strategy for Nike to enter the field of individual athleticism in the Indian market through cultural decoding
- Conducted semiotic analysis by developing a cultural meaning map covering concepts & perceptions around athleticism
- Conducted primary research through in-depth interviews of stakeholders in sporting ecosystem to derive relevant insights
- Conducted semiotic analysis by developing a cultural meaning map covering concepts & perceptions around athleticism
- Conducted primary research through in-depth interviews of stakeholders in sporting ecosystem to derive relevant insights
Sales and Marketing Intern, Intel
April 2022 - June 2022
Bengaluru, Karnataka
- Conducted a category analysis of the cloud space, its uses, importance, working and scope using Intel’s Cloud io platform
- Devised a model to identify potential Cloud Service Providers (CSP) not covered by Intel to influence billings opportunities
- Curated a GTM strategy to target these companies and influence IA (Intel Architecture) and billings opportunities
- Devised a model to identify potential Cloud Service Providers (CSP) not covered by Intel to influence billings opportunities
- Curated a GTM strategy to target these companies and influence IA (Intel Architecture) and billings opportunities
Digital Marketing Intern (Live Project), Happy Cultures
October 2021 - March 2022
Ahmedabad, Gujarat
- Revamped UI/UX of eCommerce website using Shopify, resulting in improvement of Google website score to 89%
- Implemented Search Engine Optimization resulting in a ~75X increase in daily impressions
- Strategized and executed a digital marketing campaign on Instagram leading to ~32X increase in engagement
- Implemented Search Engine Optimization resulting in a ~75X increase in daily impressions
- Strategized and executed a digital marketing campaign on Instagram leading to ~32X increase in engagement
Relationship Manager, FITART HEALTH AND WELLNESS PRIVATE LIMITED
March 2019 - April 2020
Nagpur, Maharashtra
- Identified, established and maintained tie-ups with 15+ fitness centers in Nagpur to develop credible ecosystem for customers
- Curated and analyzed social media posts and campaigns to increase awareness and engagement of the application
- Onboarded 75+ subscribers on the platform resulting in generating revenue worth more than Rs3 lakhs
- Curated and analyzed social media posts and campaigns to increase awareness and engagement of the application
- Onboarded 75+ subscribers on the platform resulting in generating revenue worth more than Rs3 lakhs
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Education
PGDM-C
2023
Ahmedabad, Gujarat
B.E
2017
Nagpur, Maharashtra
Electronics Engineering
