sanjana goel
Merchandising Manager with Footwear, Apparel and accessories background.
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Merchandising
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Buying
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Category Management
Kolkata, India

Experienced Buying & Merchandising Manager with a passion for driving multifold growth. Strong analytical & leadership skills. Worked with Skechers & Puma. #BuyingandMerchandising #LeadershipSkills #RetailExpert

Deputy Buying and Merchandising Manager, Skechers
June 2022 - 2024
Mumbai
- Responsible for Planning Assortment for business channels -
- Retail (Company owned and Franchisee 425+ stores) and Skechers.in
- Wholesale (MBO partners like Metro, Shoppers Stop, etc
- and distribution,
- Ecommerce partners like Myntra, Flipkart and Amazon
- Local Development of Performance footwear range
- Managing COGS%, markdowns and gross margins throughout the product life cycle
Assistant Merchandising Manager, Puma
December 2021 - May 2022
Bangalore
- Dec ‘21-May ‘22- Full Price Store Assistant Merchandising Manager
- Managed buying and merchandising for South and West for 150+ full price stores across Footwear, apparel and accessories categories
Factory Outlet Store Assistant Merchandising Manager, Puma
June 2017 - December 2021
Bangalore
- June ‘17-Dec ’21- Factory Outlet Store Assistant Merchandising Manager
- Managed inventory and promotion planning for 110 factory outlet stores pan India
- Season Product Launch and Replenishment
- Promo planning and discounting for EOSS
- Season range Buying and planning
- Performing in depth analysis of sales trend at category/store levels
Education
Masters of Fashion Management
2022 - 2024
National Institute of Fashion Technology
Bachelors of Business Administration
2015 - 2017
J.D. Birla Institute
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