Saransh Jain
Brand and Product Marketing | MICA 21 | Ex HT Media
📣
Product Marketing📲
Digital Marketing✨
Brand Management🧲
Demand Generation💡
Business Strategy
Delhi, India
I am an accomplished marketing professional specializing in brand and product marketing, complemented by a strong foundation with a PGDM in Communication from MICA, Ahmedabad. At Arthmate, I am spearheading the growth of 1Invest, a P2P lending platform, achieving industry milestones of ₹100Cr AUM and 2.8x business growth through innovative demand-generation and partner engagement strategies. During my previous role at HT Media, I was leading marketing initiatives and helped drive a 3x revenue growth, developing a lead-generation engine, engaging 300+ industry leaders. My expertise spans across product marketing, digital marketing, ABM, and campaign design, delivering impactful business results.
Sr Manager - Product and Brand Marketing, Arthmate
January 2024 - Present
Gurgaon
Brand Building
- - Product marketing and brand management for 1Invest – a P2P lending platform for wealth advisors and retail investors across India
- - Building brand positioning, messaging and GTM strategies, enabling 1Invest to become the fastest P2P platform to achieve a ₹100 Cr AUM
- - Led website revamp and campaign page design, collaborating with a creative agency
Demand Generation
- - Developed a demand-generation engine with email and WhatsApp marketing, achieving a 10% outreach to MQL ratio
- - Managed 1Invest’s presence at 6 key industry events across the country and generated 600+ high intent MQLs
Sales Enablement
- Conceptualized and deployed proprietary partner engagement platforms in 8 cities,driving a 2.8x growth in business
- Leveraging AI tools to optimize curation, design and localization of sales enablement and co-branded campaigns with 300+channel partners
-
Product- Coordinating with the product team to curate product positioning, messaging and UX
Marketing Manager, HT Media
March 2022 - December 2023
New Delhi
Brand Building
- - Led product marketing and branding initiatives for Mosaic Digital, the research and consulting arm of HT Media group
- - ABM, campaign design and lead generation for HT’s market research tools, news platforms and subscription business, enabling 3x revenue growth
Demand Generation
- - Developed a lead-generation engine with digital and on-ground activations. Enabled 31% growth in lead conversion ratio
- - Built continuous engagement models through thought leadership, engaging 100+ industry leaders and business decision makers every quarter
Product
- - Analyzed consumer data and created the product roadmap for personalized modules and website for 6 different user cohorts for VCCEdge
- - Conceptualized and led end-to-end execution of VCCircle The Pitch, a funding platform engaging 500+ early-stage startups across India
- Developed pricing strategy for Info-as-a-service platform, contributing 60% growth in revenue
Marketing Business Partner, Searce Inc
May 2021 - March 2022
Brand Management
- - Led marketing initiatives for Searce’s cloud and workspace business in APAC region
- - Spearheaded Searce’s brand refresh by co-creating brand guidelines and designing communication templates with a creative agency
Demand Generation
- - Acquisition and demand generation through multichannel marketing, securing a 4.2x growth in number of qualified leads generated
- - Conceptualized audience engagement modules and SOPs for Searce’s online and offline events like roundtables, fireside chats, masterclass etc
- - Devised a social media strategy for the brand and improved engagement by 13%
Marketing Intern, Reckitt Benckiser
July 2020 - November 2020
- Messaging and product description for the D2C platform of Durex and Enfagrow
- Conceptualized 21 product combos for Durex's D2C platform, analyzing historical sales data and bundled sales
- Consumer research with 300 customers on cart abandonment for Durex's D2C
- Achieved a 14% decrease in bounce rates and 7% increase in conversions
- Conceptualized 21 product combos for Durex's D2C platform, analyzing historical sales data and bundled sales
- Consumer research with 300 customers on cart abandonment for Durex's D2C
- Achieved a 14% decrease in bounce rates and 7% increase in conversions
Marketing Analyst, Tata Consultancy Services
January 2017 - June 2019
- Curating product use cases & stories based on business requirement document
- Content structure and messaging for marketing and sales enablement collaterals
- Content structure and messaging for marketing and sales enablement collaterals
Build your resume
Education
Class XII CBSE
2012
Hillwoods Academy, Delhi
Class X CBSE
2010
Hillwoods Academy, Delhi
PGDM- Marketing and Communication
2019 - 2021
MICA, Ahmedabad
B.Tech Mechanical Engineering
2012 - 2016
IP University, Delhi
