14 years. Global markets. One consistent thread; marketing that actually moves people and delivers commercial results.

I've built brands from early-stage to global scale, across technology, healthcare, sustainability, consumer lifestyle, mobility, tourism, and what strikes me most is how different these worlds look on the surface, and how similar the fundamentals are underneath. People need to feel something before they act. Whether that's choosing a destination, a product, a health platform, or a more conscious way of living, the marketer's job is the same: find the truth in the brand and make it matter to the right person at the right moment.

In practice that's meant leading marketing and brand building across 60+ global markets, crafting narratives powered by insights that drive omnichannel growth across digital, retail, social and experiential channels and sitting on both sides of the table, as the brand investing in a channel and as the team building one.

I relocated to Canada in 2025 and earned my Chartered Marketer designation through the Canadian Marketing Association, not to signal a fresh start, but to signal a committed one. 

My experience is global. My focus is here. I'm drawn to problems that need both strategic clarity and executional grit where the brief is ambiguous, the budget is real and the results are non-negotiable.