- Lead the Retention vertical at TMRW overseeing end to end journey and touchpoints for 5 brands
- Scaled brands at different stage successfully by strategizing and executing the 10-100 and 1-10 journey and plans simultaneously with unique nuances
- Managed a diverse team of over 10 professionals, including CRM Executives, CRM Manager, Analysts, and Campaign Manager
- Managed the PnL of a 60Cr ARR business from Retention across all the brands
- Strategized and implemented comprehensive e-commerce journeys, driving a 130% increase in GMV
- Strategized and worked on channels like App Push notification, WhatsApp, SMS, and Email
- Improved GMV from 20-200% from various channels
- Designed and launched a customer loyalty program, boosting customer LTV by 35%

- Identified and developed new acquisition channels, boosting its revenue contribution from 5% to 20%
- Achieved a 30% reduction in CAC while increasing new user acquisition by 25%
- Strategized and launched new CRM channels including WhatsApp and scaled existing channels such as email and SMS, leading to a 60% revenue increase over 6 months
- Increased retention rates and customer LTV by 25% through the development of a personalized post-purchase journey tailored to customer concerns and product categories
- Improved overall conversion rates by 33% by enhancing search functionality and optimizing cart conversion processes

- Led a demand forecasting project for an international brand, achieving a 35% reduction in mean absolute error
- Developed and implemented comprehensive marketing measurement frameworks and dashboards for various projects, significantly enhancing KPI tracking and analysis efficiency
- Spearheaded the end-to-end SCM strategy, encompassing demand planning, production planning, and supply network optimization, demand planning, production planning, and supply network planning