- Introduced innovative offers & lead nurturing strategies at different stages of the funnel to increase the ROAS from 7X to 9X in just 2 months
- Kickstarted new initiatives like BTL Marketing, online courses, website pop-ups and placement marketing to increase the lead flow

- Handled annual ad budget of 1 Cr across all the paid marketing channels; Google and Facebook Ads {UAC, AAA, Search, Display, Lead Gen & Retargeting Ads}
- Successfully grew ChefKart's Instagram following by 37x (from 1,300 to 50,000+) in 6 months through strategic content development and influencer marketing
- Optimized the funnel to launch a new asset “Chefit” and scaled D2C business by 2x in 6 months which also helped in the reduction of CAC by 53%
- Revamped the user onboarding process, optimizing the customer journey and reducing the overall funnel leakage by 20%, emphasizing customer success
- Successfully integrated Appsflyer, CleverTap, Gupshup & Zoho, showcasing innovative thinking and adept platform integration skills

- Started the category in FY 20-21, achieved 15 Cr revenue for FY 21-22, and targeted and tracked 28+ Cr revenue for FY 22-23
- Expanded PG & aptitude business by adding 2 new categories – GATE Computer Science and AE-JE Exams
- Clocked a monthly revenue of 1 Cr in these categories
- Build & Implemented a new Program Engagement & Faculty incentive structure leading to 120% growth in weekly engagement metrics on the App & YT
- Ideated and launched new engagement assets like weekly workshops, and scholarship tests to increase the lead generation, leading to a 30% growth in weekly revenue
- Ensured collaboration with internal teams, including Product, Delight, Customer Support, SEO, Sales, and Marketing, to ensure business growth and also elevate the user experience and satisfaction levels
- Initiated and successfully closed partnerships with PhonePe, and the Airtel Thanks app to create an alternate pipeline for new user acquisition
- Led a high-performing category team of 11 organic marketers and 29 educators, ensuring optimal productivity across 3 categories

- Led GTM strategy for offline expansion, including ground-level optimizations and process development
- Grew offline test series business from inception to a 100+ person team covering North & East zones within 3 years
- Created and executed ATL/BTL campaigns (Print, Radio, Outdoor) driving brand awareness, recall, and user acquisition
- Secured zero-cost outdoor branding through micro-partnerships with 500+ local stores in strategic Indian locations
- Pioneered a card-based model and designed an innovative packaging solution for selling digital content in offline channels, which became the backbone for offline sales across 200+ sales counters located in 30+ cities
- Partnered & managed the printing vendors and marketing agencies from North & East zones for seamless indoor and outdoor branding activities