Saumya Pandey
Lead - Digital Marketing @Google | Ex- Publicis Groupe, Dentsu Aegis Network | Performance Marketing & Growth Expert
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Market Research๐ฃ
Advertising๐ค
Team Management๐ฒ
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SEM Expert
Bengaluru, India
Experienced digital marketing leader with 9+ years of expertise in driving growth for diverse industries. Lead - Digital Marketing @Google | Ex-Publicis Groupe, Dentsu Aegis Network. I hold certifications in Google & Facebook Ads and SAFe Agile. Skilled in building strong relationships, bid processes, and strategy.
Lead - Digital Marketing, Google
August 2022 - Present
Bengaluru, Karnataka, India
- Managing portfolio of 40 Large Scale clients in UKI, driving $600Mn+ annual Google Ads revenue
- Drove Google's product adoption beyond Search for the portfolio through deep analysis, data insights and demand forecasting - drove +25% YoY portfolio growth
- Developing campaign strategy by defining executable campaign-level KPIs, monitoring and optimizing for spends and performance to meet and exceed customer business and marketing objectives
- Unlocked $150Mn incremental revenue headroom, designing scalable solutions to provide localized insights, media recommendations and implementation support to ~100 previously unsupported clients
- Planned and devised quarterly events as part of Culture Pillar for the UKI through No Internal Meetings Week, Press & Pause and well-being events across the three Indian locations of Bangalore, Hyderabad, and Gurgaon
- Won the organization level award for client success & operational excellence
- Drove Google's product adoption beyond Search for the portfolio through deep analysis, data insights and demand forecasting - drove +25% YoY portfolio growth
- Developing campaign strategy by defining executable campaign-level KPIs, monitoring and optimizing for spends and performance to meet and exceed customer business and marketing objectives
- Unlocked $150Mn incremental revenue headroom, designing scalable solutions to provide localized insights, media recommendations and implementation support to ~100 previously unsupported clients
- Planned and devised quarterly events as part of Culture Pillar for the UKI through No Internal Meetings Week, Press & Pause and well-being events across the three Indian locations of Bangalore, Hyderabad, and Gurgaon
- Won the organization level award for client success & operational excellence
Senior Digital Marketing Strategist (Google Ads), Google
April 2022 - August 2022
Bengaluru, Karnataka, India
- Client Portfolio - LeadGen, ECom, Retail
- Geographical Coverage - Singapore, Indonesia, Australia, Newzealand, Malaysia, Thailand, Vietnam, Philippines
- Geographical Coverage - Singapore, Indonesia, Australia, Newzealand, Malaysia, Thailand, Vietnam, Philippines
Business Manager - Performance Marketing & Growth Solutions, Publicis Groupe
April 2021 - April 2022
Bengaluru, Karnataka, India
- Leading a team of Analysts and Associates to acquire new businesses globally for Performics India and develop pitch strategies and presentations for digital marketing mandates as part of Growth Solutions Team
- Perform audits for Google Ads, Google Analytics, Facebook Ads, Programmatic (DV 360), Adjust accounts to devise strategies for growth, acquisition, and remarketing
- Leverage marketing analytics tools such as Google Analytics, Similar Web, GWI, SEM Rush, Euromonitor, Netbase to understand audience persona, industry, competition, category and product and implement it to drive performance
- Perform audits for Google Ads, Google Analytics, Facebook Ads, Programmatic (DV 360), Adjust accounts to devise strategies for growth, acquisition, and remarketing
- Leverage marketing analytics tools such as Google Analytics, Similar Web, GWI, SEM Rush, Euromonitor, Netbase to understand audience persona, industry, competition, category and product and implement it to drive performance
Business Strategy Manager -Digital Marketing (Dentsu Aegis Network), Merkle
March 2020 - April 2021
Pune, Maharashtra
- Led a team of Senior Business Analysts and Business Analysts handling clients with monthly spends worth INR 2.5 Crores to plan, strategize and deliver month-on-month performance and growth for conversion, traffic, and branding objectives
- Achieved monthly revenue and ROAS targets of Ecommerce clients by 2.3X times for two quarters and achieved performance improvement of 120% within the budgets
- Garnered 110% more traffic at 40% lesser cost per click from channels such as Google Ads, Facebook/Instagram Ads
- Expanded the new user base for the client by 40% and targeted remarketing audience to increase conversions by 55%
- Devised new strategies and took initiatives for yearly, quarterly and monthly business growth across various channels
- Collaborated with cross-functional teams for end to end account management and monitored the progress
- Achieved monthly revenue and ROAS targets of Ecommerce clients by 2.3X times for two quarters and achieved performance improvement of 120% within the budgets
- Garnered 110% more traffic at 40% lesser cost per click from channels such as Google Ads, Facebook/Instagram Ads
- Expanded the new user base for the client by 40% and targeted remarketing audience to increase conversions by 55%
- Devised new strategies and took initiatives for yearly, quarterly and monthly business growth across various channels
- Collaborated with cross-functional teams for end to end account management and monitored the progress
Consultant - Cognizant Business Consulting (CBC), Cognizant
July 2017 - February 2020
Pune Area, India
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Education
Master of Business Administration (M.B.A.)
2015 - 2017
Marketing
Bachelorโs Degree
2009 - 2013
Electronics and Communication Engineering
High School
1997 - 2009
Physics Chemistry Mathematics
